Brand Tone

Informative & Educational, Approachable & Relatable, Passionate & Proud, Thoughtful & Nuanced, Positive & Encouraging

Brand Values

• •Cultural Identity & Heritage
• •Self-Expression & Empowerment (especially for women)
• •Authenticity
• •Inclusivity (within modest fashion)
• •Knowledge Sharing & Education
• •Nuance & Understanding

Best Practices

• •Use language that resonates with your audience – be informative but also warm and relatable.
• •Embody Your Core Values: Let your values (cultural pride, empowerment, authenticity) shine through your words.
• •Adapt your tone to the platform. TikToks might be more conversational and quick, while blog posts can be more in-depth and reflective.
• •Tell Stories, Don't Just Sell: Connect with your audience by sharing personal anecdotes and experiences, like Lizzy does with her Finnish heritage or her fashion journey.
• •Invite interaction, ask questions, and respond to your community, fostering a welcoming and open environment.

Social Perception

Helpful Resource, Cultural Ambassador, Relatable Figure, Engaged Community, Positive Role Model

Copy Examples

• •Hi! Welcome to my blog!
• •Today, I'm sharing my favorite Karelian pie recipe, a Finnish classic!
• •Let's explore color theory for hijabis and find the perfect shades for you.
• •Ready to put pen to paper and discover what unfolds? All items linked below.
• •I'm so excited to share my latest shopping haul with you all!