Brand Tone

Premium, Elegant, Direct, Informative, Aspirational

Brand Values

• •Passion
• •Trust
• •Commitment
• •Relentless Focus on Athletes
• •Quality
• •Elegance & Style

Best Practices

• •Always Speak to the Athlete's Pain Point and Aspiration: Consistently acknowledge the struggle of finding good-fitting, stylish clothes for an athletic build, and position HOCA as the ultimate solution that allows them to look and feel their best.
• •Use descriptive words that convey luxury, comfort, and precision.
• •Use strong verbs and declarative sentences.
• •Be Direct and Clear About Benefits: While maintaining an elegant tone, clearly articulate the functional benefits (comfort, stretch, breathability) alongside the aesthetic ones (style, fit, elegance).
• •Incorporate "Heritage Of Classic Athlete" and Core Values Subtly: Weave in the brand's philosophy and values (Passion, Trust, Commitment, Focus on Athletes, Elegance) where relevant to reinforce brand identity without being overly overt in every single piece of copy.

Social Perception

High-quality clothing brand providing a solution to a common problem for athletes, projecting an image of quality and commitment to excellence in both fitness and style.

Copy Examples

• •HOCA CLOTHING is designed for men with athletic physiques who seek a balance of fit, function, and elegance in their apparel.
• •Heritage Of Classic Athlete
• •Premium natural fibers, athletic fit, comfort, style, breathability, and quality.
• •To help athletes dress with style in every situation.
• •It’s not just a shirt; it’s a statement of your commitment to excellence – in fitness and in style.