Brand Tone

Aspirational, Luxurious, Personal & Caring

Brand Values

• •Quality Craftsmanship
• •Timeless Elegance
• •Customer-Centricity
• •Legacy & Heirloom
• •Inclusivity & Empowerment

Best Practices

• •Emphasize Craftsmanship & Quality: Consistently use words like "handcrafted," "meticulously designed," "exquisite," "heirloom-quality," and "finest materials" to reinforce the superior nature of the products.
• •Evoke Emotion & Romance: Use evocative language that speaks to the significance of the wedding day, such as "dream," "cherish," "legacy," "unforgettable," "timeless," and "magic."
• •Maintain a Personal & Supportive Voice: Address the bride directly ("your vision," "your special day") and offer guidance and support, highlighting personalized services.
• •Showcase Timelessness: Focus on the enduring style of the pieces, positioning them as classic and able to be passed down, rather than overly trendy.
• •Highlighting the "Black woman-owned" aspect can also be woven into the narrative of passion and unique perspective where appropriate.

Social Perception

Positive and Trusted, with Appreciation for Detail

Copy Examples

• •Announcing new arrivals and exclusive offers.
• •Captions often focus on the craftsmanship, the "dream vision" of the bride, and the heirloom quality of their products.
• •Videos showcasing their veils, including close-ups of details like crystals.
• •Some videos aim for a "timeless bridal inspiration" feel.
• •Participate in trends and use relevant sounds and hashtags to reach their audience.