Brand Tone

Nurturing, Trustworthy, Pure, Reassuring

Brand Values

• •Heritage & Tradition
• •Purity & Nature
• •Gentle Efficacy
• •Holistic Well-being
• •Motherly Love & Trust
• •Safety & Transparency

Best Practices

• •Emphasize "Nurturing" Language: Consistently use words like "gentle," "nourishing," "loving," "tender," "pure," "soft," and "care." Connect emotionally with the parental experience.
• •Highlight Ayurvedic Heritage: Weave in references to "Ayurveda," "ancient wisdom," "traditional formulas," and natural Indian ingredients to reinforce authenticity and trust.
• •Focus on Safety and Purity: Always mention "organic," "natural," "GOTS certified" (where applicable), "dermatologically tested," and "free from harmful chemicals" to reassure parents.
• •Showcase Customer Love: Share testimonials and reviews that highlight positive experiences, particularly concerning sensitive skin and natural ingredients.
• •Use Visuals that Reinforce the Tone: Feature soft, warm, and natural imagery that reflects the gentle and loving nature of the brand.

Social Perception

Maaiee is perceived as a brand that offers safe, natural, and traditionally-rooted care for babies, valuing purity and gentle solutions, aligned with the growing market and parental interest in organic, natural, and Ayurvedic baby products.

Copy Examples

• •Maa's Love in every gentle touch.
• •Safe, natural, and rooted in tradition.
• •Because every meal is a blessing.
• •Hypoallergenic, breathable, and free from harsh chemicals – for comfort that cares.
• •Trust in nature's finest for your precious one.