Brand Tone

Modern & Minimalist, Youthful & Energetic, Aspirational & Lifestyle-Oriented, Direct & Informative, Eco-Conscious

Brand Values

• •Quality & Comfort
• •Style & Modernity
• •Everyday Inspiration
• •Eco-consciousness
• •Accessibility/Value
• •Community/Connection (Implied)
• •Innovation (Implied)

Best Practices

• •Define Your Voice Clearly: Create a brand style guide that explicitly outlines the tone (e.g., 'modern, minimalist, quietly confident, subtly energetic, eco-aware'). Include examples of 'do's and don'ts.'
• •Speak to Your Audience: Understand who you're talking to. Use language, references (like gaming or street culture, if appropriate and authentic), and a style that resonates with your target demographic (youthful, European, potentially gamers).
• •Highlight Values Consistently: Weave in your core values naturally. If it's eco-consciousness, mention recycled materials or sustainable practices regularly. If it's about 'taking a break,' frame product benefits around comfort, ease, and enjoying moments.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the visual aesthetic. If your visuals are minimalist and modern, the copy shouldn't be overly verbose or cluttered.
• •Be Authentic and Human: Avoid overly corporate jargon. Use a conversational yet polished tone. Share the 'why' behind the brand (e.g., 'Born in the French forest,' inspiring breaks) to build a genuine connection.

Social Perception

Engagement with a younger, style-conscious audience interested in streetwear and potentially gaming/esports. Primary European, and specifically French, target audience. Positive perception within the Esport Club Brest gaming community.

Copy Examples

• •Headline: Breakday: Style That Speaks. Comfort That Lasts. Body: Crafted for your everyday, designed for your escape. Our latest collection, made with recycled materials, is here to redefine your comfort zone. Wear the moment.
• •Headline: Level Up Your Look. Body: From street to stream, Breakday apparel is designed for those who create their own path. Inspired by the energy of the game, built for real life. What's your next move?
• •Headline: Pause. Play. Proceed. Body: Life’s a mix of hustle and chill. Breakday is your uniform for all of it. Minimalist design, maximum comfort, sustainably sourced. Find your balance.
• •Headline: Beyond the Trend. Beyond the Hype. Body: This is Breakday. Timeless streetwear essentials that are as conscious as they are cool. Feel good, look good, do good.
• •Headline: Your Daily Dose of Style. Served Sustainably. Body: Why choose between looking fresh and living responsibly? Breakday brings you the best of both. Explore our new eco-friendly hoodies and tees – because every day deserves a great start.