Brand Tone

Value-oriented, Accessible, Trustworthy, Friendly

Brand Values

• •Value
• •Accessibility
• •Trust
• •Convenience
• •Affordability

Best Practices

• •Highlight key value propositions consistently, especially Free Shipping and Cash on Delivery.
• •Maintain a friendly and approachable tone even when being functional.
• •Emphasize practicality and build trust with customers.
• •Focus on providing accessible products to a broad market.
• •Use clear and direct language to convey offers and benefits.

Social Perception

Likely perceived as a convenient source for a variety of goods, driven by price, product availability, and offers like free shipping or cash on delivery. Aims to be seen as accessible and trustworthy, especially in markets where online payment security is a concern.

Copy Examples

• •¡Aprovecha nuestro Envío Gratis y Pago Contraentrega! Recibe tus productos sin preocuparte.
• •Loombia: Productos accesibles para todos. ¡Descubre nuestras ofertas hoy!
• •Compra con confianza en Loombia. Pago al recibir, ¡sin riesgos!
• •En Loombia, tu satisfacción es nuestra prioridad. Envío gratis y pago fácil.
• •¿Buscas calidad y conveniencia? Loombia tiene lo que necesitas. ¡Envío gratis a todo el país!