Brand Tone

Respectful, Devotional, Elegant, Quality-Focused, Customer-Centric, Service-Oriented, Accessible, Modern

Brand Values

• •Faith and Spirituality
• •Quality and Elegance
• •Customer Satisfaction
• •Tradition and Modernity
• •Global Reach and Accessibility

Best Practices

• •Understand Your Audience Deeply: Always write with a clear understanding of the target audience's values, needs, and sensitivities, particularly given the religious nature of many products.
• •Maintain a Respectful and Inclusive Language: Use language that is consistently respectful of Islamic traditions and inclusive of all customers. Avoid overly casual or colloquial language.
• •Emphasize Quality and Elegance Consistently: Whether describing a product or a service, weave in words that reflect the brand's commitment to high-quality materials and elegant design.
• •Be Clear, Helpful, and Transparent: Ensure all product information, shipping details, and customer service communications are clear, accurate, and transparent to build trust.
• •Develop and Adhere to Brand Voice Guidelines: Create a simple style guide that outlines key terminology, tone attributes (e.g., respectful, elegant, serene, helpful), and common phrases to ensure consistency across all writers and platforms.

Social Perception

Trusted Seller (for some), Provider of Niche Products, Generally Positive Product Feedback (with some caveats), International Presence

Copy Examples

• •Embrace serenity and style in your sacred moments. Our prayer dresses are thoughtfully designed with elegant simplicity and crafted from quality fabrics for ultimate comfort and devotion. Experience the perfect blend of tradition and grace.
• •Discover our latest collection of hijabs, where timeless elegance meets contemporary design. Each piece is selected to enhance your modesty and reflect your unique style. Find your perfect drape today. #PrienOnline #HijabFashion #ModestWear
• •At Prien Online, we believe in celebrating faith with beauty and quality. For a limited time, enjoy [discount]% off our exclusive Islamic gift sets, perfect for sharing blessings with your loved ones. Shop now and experience the Prien difference.
• •Your satisfaction is our priority. From browsing to delivery, we're here to ensure a seamless and memorable shopping experience. Have a question? Our dedicated customer care team is ready to assist you. [Link to Contact Us]
• •Rooted in a passion for elegant Islamic attire, Prien Online is dedicated to bringing you a curated selection of high-quality hijabs, prayer wear, and meaningful gifts. We strive to serve our community with integrity and a commitment to exceptional customer care.