Brand Tone

Friendly and Approachable, Trustworthy and Sincere, Passionate and Enthusiastic (about food and producers), Helpful and Informative

Brand Values

• •Supporting British Producers
• •Ethical Sourcing & High Welfare
• •Quality and Freshness
• •Sustainability
• •Fairness
• •Convenience

Best Practices

• •Always Prioritize the "Why": Remind your audience of the core values – supporting British, ethical sourcing, sustainability – in your messaging. This reinforces brand identity beyond just selling products.
• •Use Warm and Inclusive Language: Employ a friendly, welcoming tone that makes customers feel like part of a community that values good food and ethical practices. Avoid overly technical jargon.
• •Spotlight the Producers: Regularly feature stories, quotes, or images of the farmers and producers. This humanizes the brand and reinforces the commitment to local partnerships.
• •Emphasize Freshness and Seasonality: Use descriptive language that evokes the taste, texture, and vibrancy of fresh, seasonal produce and high-quality meats and dairy.
• •Maintain Transparency: Be open about sourcing, production methods (where relevant), and sustainability efforts. This builds trust and resonates with conscious consumers.

Social Perception

A reliable source of high-quality, fresh British food, An ethical company that supports local farmers and sustainable practices, A convenient option for grocery shopping, especially for those seeking quality and specific dietary options, Trustworthy, due to their transparency about sourcing and product quality

Copy Examples

• •Headline: Taste the Best of Britain, Delivered to Your Door. Body: From lush pastures to bustling local bakeries, 44 Foods brings you the freshest, ethically sourced ingredients from across the nation. Shop seasonal goodness and support our incredible British farmers with every bite. #BritishFood #EthicalEating #ShopLocalOnline
• •Headline: Know Your Farmer, Love Your Food. Body: At 44 Foods, we believe in a transparent food journey. We partner directly with passionate British producers who pour their hearts into every harvest and every creation. Discover their stories and taste the difference quality and care make. [Link to producer page] #FarmToFork #SupportBritishFarmers #QualityIngredients
• •Headline: Sustainable Shopping, Deliciously Simple. Body: Eating well shouldn't cost the Earth. Our commitment to planet-friendly packaging and ethically sourced food means you can fill your basket with confidence. Fresh, seasonal, and delivered with care – that's the 44 Foods promise. #SustainableLiving #EcoFriendlyPackaging #EthicalGroceries
• •Headline: Weekend Feasts Start Here. Body: Planning a special meal? Or just stocking up on wholesome goodness? Explore our curated bundles and individual delights – from succulent, high-welfare meats to vibrant, freshly picked veg. Let 44 Foods bring the quality, you bring the appetite! #FoodDelivery #WeekendVibes #QualityProduce
• •Headline: More Flavour, Less Waste. Pure Goodness. Body: We’re passionate about bringing you food that’s not only bursting with flavour but also kind to the planet. By working with UK farmers who prioritise sustainable methods, we ensure every bite is as good for the Earth as it is for your table. #SeasonalEating #ReduceWaste #BritishProduce