Brand Tone

Informative, Straightforward, Authentic, Enthusiastic, Customer-Oriented

Brand Values

• •Quality and Freshness
• •Authenticity
• •Accessibility/Convenience
• •Customer Satisfaction
• •Variety

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, providing key details about the product's origin, use, and unique qualities. Avoid overly technical jargon unless clearly explained.
• •Emphasize Authenticity and Quality: Consistently use language that reflects the careful selection process and the genuine Japanese nature of the products. Words like "authentic," "traditional," "hand-picked," "finest," and "quality" should be staples.
• •Maintain a Respectful and Appreciative Tone for Japanese Culture: Since the products are culturally specific, the language should convey respect and appreciation for Japanese culinary traditions.
• •Be Direct and Trustworthy: Use straightforward language that builds confidence. Clearly state what the customer can expect regarding product, delivery, and service.
• •Keep it Enthusiastic but Grounded: While conveying passion for Japanese food is good, the tone should remain grounded in providing genuine value and information rather than excessive hype. The enthusiasm should feel genuine and stem from a love of the products offered.

Social Perception

Specialist provider of Japanese food products online. Legitimate business entity in Japan involved in wholesale and retail. Modest social media presence.

Copy Examples

• •Headline: Experience Real Japan, Delivered. Body: Craving authentic Japanese flavors? Rakustock brings a curated selection of Japan's finest foods, from regional delicacies to everyday essentials, straight to your kitchen. Taste the tradition.
• •Headline: Your Gateway to Japanese Culinary Delights. Body: Discover the rich tastes of Japan with Rakustock. We meticulously source and deliver high-quality ingredients and specialty foods. Explore our collection and bring home the essence of Japan today!
• •Headline: Freshness. Flavor. From Japan to You. Body: At Rakustock, we're passionate about sharing the true taste of Japan. Our products are chosen for their quality and authenticity, carefully packaged to ensure they arrive fresh at your door.
• •Headline: Beyond Sushi: Explore Japan's Diverse Pantry with Rakustock. Body: From rare regional snacks to essential cooking ingredients, Rakustock offers a wide variety of Japanese food products. Simplify your shopping with Amazon Pay and enjoy the authentic flavors you love.
• •Headline: Restock Your Japanese Favorites – Effortlessly! Body: Running low on your go-to Japanese ingredients? Rakustock makes it easy to find everything you need. Quality products, reliable delivery. Shop now and keep your pantry filled with authentic Japanese goodness.