Brand Tone

authentic, personal, and rustic

Brand Values

• •Family
• •Faith and Agriculture
• •Authenticity and Originality
• •Craftsmanship
• •Hard Work and Passion

Best Practices

• •Always Write from the "We" or "I" Perspective: Continue using a personal, first-person narrative (e.g., "I'm Hali," "Our family") to maintain the authentic, family-run business feel.
• •Incorporate Core Value Keywords: Regularly use words and themes central to the brand's identity, such as "family," "faith," "ranch," "rodeo," "handmade," "custom," and "heritage" in posts and descriptions.
• •Tell Stories, Don't Just Sell Products: Frame product posts with personal anecdotes or connect them to the family's lifestyle. For example, explain the inspiration behind a new design by referencing a family event or a day on the ranch.
• •Maintain a Consistent Visual and Textual Tone on Social Media: Ensure that the visuals (photos of family, ranch life, rustic product shots) always align with the down-to-earth, conversational tone of the captions.
• •Be Transparent and Personable in All Communications: From policy pages to customer service interactions, maintain the direct yet friendly tone. This builds trust and reinforces the idea that customers are dealing with real people who stand by their work.

Social Perception

trustworthy, all-American, family-run business that produces unique, high-quality, Western-inspired goods. Customers are likely to perceive 44 Creations as genuine and deeply connected to the culture it represents. The personal storytelling and direct involvement of the family create a sense of community and reliability. The upfront nature of their sales policy, while strict, also contributes to a perception of transparency.

Copy Examples

• •From our family's ranch to your home. ✨ Each stitch on this custom leather strap tells a story of hard work, faith, and a love for the western way of life. This isn't just an accessory; it's a piece of our heritage. #44Creations #WesternLeather #Handmade #RodeoLife #FamilyBusiness
• •44 Creations: Authentic Western Craftsmanship, Inspired by Family and Faith.
• •Tired of mass-produced styles? At 44 Creations, we do things differently. Run by Hali and her family in Southern Idaho, we pour our rodeo-loving hearts into every piece of custom leatherwork and accessory we create. Shop our collection and wear a story. Shop Now -> [Link]
• •A Note from the Ranch + Our Newest Leather Collection
• •Built to last and designed from the heart. This piece is handcrafted with genuine leather, inspired by generations of ranching and rodeo tradition. We don't just make products; we make heirlooms. As this is a custom creation, please note that all sales are final. We’re confident you’ll love it.