Brand Tone

Expressive, Approachable, Positive & Empowering, Creative, Slightly Casual

Brand Values

• •Individuality
• •Self-Expression
• •Quality
• •Creativity
• •Uniqueness
• •Inclusivity (implied)
• •Comfort/Feel-Good Factor

Best Practices

• •Develop a Brand Voice Guide: Even a simple one-page guide outlining the key tone words (e.g., Expressive, Approachable, Positive), values, "words we use," and "words we avoid" can ensure everyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, desires, and how Makiki's products help them express their individuality and style. Use "you" and "your" frequently.
• •Infuse Personality into Product Descriptions: Move beyond generic descriptions. Highlight what makes each design unique or how it connects to the value of self-expression. Tell a mini-story or evoke a feeling related to the design.
• •Be Consistent Across All Channels: Whether it's the website, email newsletters, (future) social media, or customer service interactions, the tone should feel consistently "Makiki." This builds trust and brand recognition.
• •Read Aloud and Revise: Before publishing any copy, read it aloud. Does it sound like it aligns with the intended expressive, approachable, and positive tone? Does it embody the brand values? Revise until it does. This helps catch awkward phrasing or tones that feel off-brand.

Social Perception

Currently nascent and largely unformed in the broader public eye. Potential customers visiting the site would likely perceive it as a new or emerging online boutique specializing in custom-designed or uniquely curated apparel and accessories. If the brand successfully conveys its stated values, it could be perceived as a go-to source for individuals looking to express themselves through unique, stylish, and comfortable everyday items. It might be seen as a more personal alternative to mass-produced fashion.

Copy Examples

• •Wear Your Story. Shop unique designs at Makiki that speak your style.
• •Don't just wear a tee, make a statement. Our [Graphic Name] t-shirt is crafted for comfort and designed to show off your unique vibe. Perfect for those who live creatively and dress originally. What will yours say today?
• •At Makiki, we're all about celebrating you! We believe your clothes and accessories should be as original as your personality. That's why we pour our passion for creativity into every unique design, helping you express yourself, effortlessly. Style meets personality – that's the Makiki promise.
• •Psst... Fresh Makiki Styles Just Dropped to Express Your Awesome!
• •Find your cozy, find your cool, find your YOU. ✨ Our latest Makiki hoodies are more than just comfort; they're a canvas for your personality. #MakikiStyle #ExpressYourself #UniqueDesigns #WearableArt #Individuality