Brand Tone

Passionate, Cultured, and Community-Focused

Brand Values

• •Cultural Preservation: The core value is the preservation and promotion of Kurdish language, literature, and culture.
• •Education & Knowledge Sharing: A commitment to making Kurdish literary works and knowledge about Kurdish culture accessible to a wider audience.
• •Independence: Highlighted in their description (maison d'édition et librairie kurde indépendante), suggesting a commitment to their specific mission without external commercial or political pressures that might dilute it.
• •Community Building: Fostering a community around Kurdish literature and culture.
• •Quality & Authenticity: Implied by their focus on literature, authors, and their long history as a publishing house.

Best Practices

• •Always Revisit the Mission: Before writing, briefly recall Maktabat Berfin's core mission: to promote Kurdish culture and language through the publishing and distribution of works in Kurdish and about Kurds. This ensures the copy stays aligned.
• •Emphasize Authenticity and Heritage: Weave in the brand's history (founded in 1986, by writers/poets) and its role as a publisher when relevant, to reinforce its authority and deep connection to Kurdish literature. Use terms that convey cultural depth.
• •Speak to the Community, Not Just at Them: Use inclusive language (we, our community, join us). Encourage interaction and highlight the shared passion for Kurdish culture. Frame product promotions as sharing valuable cultural assets rather than just selling items.
• •Maintain a Respectful and Educated Voice: Avoid overly casual slang or overly aggressive sales tactics. The tone should reflect the intellectual and cultural value of the products. Provide context and information that enriches the reader's understanding.
• •Be Visually and Linguistically Congruent: Ensure the language used in captions and posts aligns with the visual identity (which is clean, book-focused, and culturally aware). When using multiple languages, ensure accuracy and respect for each. Use relevant and specific hashtags that reinforce the brand's niche and values.

Social Perception

Valued Resource: Customers and the wider community interested in Kurdish topics perceive Maktabat Berfin as a crucial and valuable resource for accessing Kurdish books and cultural information that might otherwise be hard to find. Cultural Ambassador: The brand is seen as an ambassador for Kurdish culture, particularly within French-speaking regions and online. Trustworthy & Reliable: Their long history and consistent focus lend them an air of trustworthiness and reliability in their niche. Specialized & Niche: Understood as a specialist provider, which is a strength for their target audience. Supportive of Authors & Creators: As a publishing house, they are perceived as supportive of Kurdish writers and poets.

Copy Examples

• •Image: Beautiful flat lay of a new Kurdish poetry book with a cup of tea. Copy: Dive into the soul-stirring verses of [Author's Name]'s latest collection, '[Book Title]'. A profound journey through Kurdish heritage and emotion, now gracing our shelves. ✨ Discover the power of words that connect us to our roots. Available in [Language(s)]. Link in bio to explore. #KurdishPoetry #MaktabatBerfin #NewRelease #CulturalHeritage #Pirtuk
• •Image: A portrait of a featured Kurdish author. Copy: Celebrating the voice of [Author's Name]! A pivotal figure in contemporary Kurdish literature, their work tirelessly explores themes of [mention 1-2 key themes]. For over three decades, Maktabat Berfin has been honored to bring such vital narratives to you. Explore their collection on our site and support the artists who keep our culture vibrant. [Link] #KurdishAuthors #LiteratureKurde #SupportKurdishCulture #MaktabatBerfin
• •Image: A collage of diverse Kurdish book covers. Copy: Maktabat Berfin: Your home for Kurdish literature since 1986. Explore a rich tapestry of stories, poetry, and history. Preserving culture, one book at a time. Shop now.
• •Subject: You're Invited: An Evening with Kurdish Voices. Body Snippet: Join the Maktabat Berfin community for an inspiring online reading featuring [Guest Author/Poet] on [Date]. Let's gather to celebrate the enduring spirit of Kurdish storytelling and connect with fellow literature lovers. More details and registration here: [Link]. We believe in the power of shared stories.
• •Copy: Language is the heart of culture. Kurds / La langue est le cœur de la culture. 📚 At Maktabat Berfin, we're passionate about preserving and sharing the richness of Kurdish literature. Every book is a bridge. Discover your next read: [Link] #KurdishBooks #CultureKurde