Brand Tone

Playful, Humorous, Personal, Heartfelt, Personalized, Unique, Joyful, Simple

Brand Values

• •Personalization
• •Joy
• •Simplicity
• •Love for Pets
• •Uniqueness

Best Practices

• •Use playful and lighthearted language, especially on social media.
• •Emphasize the ease and simplicity of the ordering process in all communications.
• •Incorporate humor and meme-related content where appropriate, particularly on TikTok.
• •Highlight the personalized and unique nature of the products.
• •Focus on the emotional connection pet owners have with their animals.

Social Perception

Positive, Engaging, Humorous, Unique and Memorable within the Polish-speaking Pet Owner Niche

Copy Examples

• •"Turn your fur baby into a huggable masterpiece!"
• •"Immortalize those goofy pet moments with a custom Pookie pillow."
• •"The 'ugly pillow' they'll actually love!"
• •"Pillow so comfy, even your pet will be jealous!"
• •"The purr-fect gift for any pet lover."