Brand Tone

mystical, artistic, empowering, and intimate. It's also somewhat edgy and unconventional

Brand Values

• •Self-Expression & Individuality: Encouraging wearers to express their unique identity.
• •Empowerment: Jewelry as a symbol of inner strength, transformation, and confidence.
• •Artistic Craftsmanship & Quality: Emphasis on handmade, high-quality, and thoughtfully designed pieces.
• •Symbolism & Meaning: Creating jewelry that carries deeper significance and tells a story.
• •Duality (Flesh & Soul): Acknowledging and celebrating the connection between the physical and the spiritual or emotional self.
• •Ethical Considerations & Uniqueness: As seen with the ethically sourced human tooth ring, indicating a value for unique and consciously created items.

Best Practices

• •Embrace Symbolism: Consistently weave in the meaning and symbolism behind the materials, designs, and inspirations (e.g., mythology, nature, art).
• •Use Evocative Language: Employ descriptive and emotive words that tap into feelings of mystery, empowerment, artistry, and introspection.
• •Speak to the Duality: Directly or indirectly address the connection between the "flesh" (physical adornment) and the "soul" (inner self, emotions, spirit).
• •Maintain an Artistic & Slightly Edgy Voice: Reflect the unique and sometimes unconventional nature of the designs in the written content. Don't be afraid to be a little dark or mysterious.
• •Highlight Craftsmanship and Intention: Emphasize the handmade nature and the thought that goes into creating each piece as more than just an object, but as a meaningful token.

Social Perception

Customers generally perceive Flesh & Soul as a provider of high-quality, unique, and meaningful jewelry. The brand is seen as artistic and offering pieces that are more than just accessories, but rather statements of identity or personal talismans.

Copy Examples

• •Unveil the unseen. Our latest collection delves deeper into the mystic, crafting symbols of your inner power. Adorn your flesh, speak to your soul.
• •She is power. She is transformation. She is your untamed spirit. Wear the Medusa. Embody your strength.
• •More than silver and stone. It's a whisper of ancient tales, a fragment of a dream, a mirror to your soul. What story will yours tell?
• •Discover the Armor for Your Spirit | Flesh & Soul
• •At Flesh & Soul, we believe jewelry is a language. Each handcrafted piece is a dialogue between your physical presence and the depths within. We forge not just adornments, but intimate symbols of your journey, your power, and your unique essence.