Brand Tone

Evocative & Sensorial, Authentic & Passionate, Approachable & Occasionally Playful, Conscious & Responsible

Brand Values

• •Nature & Connection to the Outdoors
• •Purity & Quality
• •Craftsmanship & Authenticity
• •Sustainability & Environmental Responsibility
• •Sensory Experience & Well-being

Best Practices

• •Embrace Sensory Language: Consistently use vivid, descriptive words that appeal to the sense of smell and evoke the imagery and feeling of the Rocky Mountains (e.g., "crisp," "fresh," "pine-scented," "wildflower," "earthy," "invigorating").
• •Reinforce Core Values: Weave in mentions of natural ingredients, purity, sustainability, and craftsmanship regularly but naturally within the copy.
• •Use the "About Us" page as a benchmark for an authentic voice.
• •Ensure even humorous content aligns with the overall brand identity of quality and naturalness.
• •Maintain a balance between the luxurious feel and the approachable, playful tone, especially on social media.

Social Perception

Positive association with nature, appreciation for unique scents inspired by natural environments.

Copy Examples

• •"Crafted with the pure essence of the Rocky Mountains."
• •"Transforming daily rituals into moments of sensory bliss."
• •"Our scents are better than our jokes! (But our scents are seriously amazing.)"
• •"Experience the invigorating breath of fresh mountain air with our essential fragrance oils."
• •"Responsibly sourced raw materials and eco-conscious packaging for a sustainable sensory experience."