Brand Tone

Likely approachable and relatable. Possibly aspirational yet accessible.

Brand Values

• •Self-expression
• •Confidence
• •Style & Trend Awareness
• •Accessibility/Affordability

Best Practices

• •Define Your Core Woman: Create a clear persona of your ideal customer.
• •Use "She" Power: Consistently incorporate the "she" or refer to "her" journey, style, and choices in your copy
• •Stay Authentic & Relatable: ensure the tone remains grounded and speaks to real-life wearability
• •Maintain Visual & Textual Harmony: Ensure the tone of your copy aligns with the visual aesthetic of your website and product photography
• •Develop a Style Guide: Even a simple guide outlining key brand voice characteristics

Social Perception

aim to be seen as a go-to source for current, desirable fashion items. The perception will depend heavily on the product quality, style curation, and customer service offered.

Copy Examples

• •Unlock your new season style. ✨ Discover fresh silhouettes, captivating colors, and the pieces you’ll live in. The [Season/Collection Name] Collection has arrived at Things She Wears. What will she wear next?
• •From desk to dinner, effortlessly. Our [Product Name, e.g., 'Chic Everyday Blazer'] is the wardrobe hero you’ve been searching for. Style it up, dress it down – it’s all about how *she* wears it. Shop now at Things She Wears.
• •It’s more than just fabric. It’s a feeling. Step into your power with confidence-boosting styles from Things She Wears. Because when she feels good, she can conquer anything.
• •Hello, weekend! 👋 Get ready for easy days and stylish nights with our latest casual drops. Comfort meets chic, exclusively at Things She Wears. What adventures will she wear them on?
• •Your style is your story. Tell it boldly. Find the unique pieces that speak to you at Things She Wears and let the world see all the incredible things she is.