Brand Tone

Practical, Innovative, and Accessible

Brand Values

• •Innovation
• •Practicality
• •Accessibility
• •Affordability
• •Convenience

Best Practices

• •Use clear and concise language, avoiding jargon.
• •Highlight the affordability and value proposition in all communications.
• •Showcase the innovative aspects of products through practical applications.
• •Emphasize the convenience factors such as fast delivery and free shipping.
• •Maintain a friendly and approachable tone to build trust with customers.

Social Perception

A modern, value-driven brand that offers innovative and practical solutions for everyday life, with a focus on accessibility and convenience.

Copy Examples

• •"Lominy: Inovação e Praticidade para o seu dia a dia!" (Lominy: Innovation and Practicality for your daily life!)
• •"Frete Grátis e preços acessíveis? Só na Lominy!" (Free Shipping and accessible prices? Only at Lominy!)
• •"Transforme sua casa com a tecnologia Lominy. Facilidade e inovação ao seu alcance." (Transform your home with Lominy technology. Ease and innovation at your reach.)
• •"Encontre tudo o que você precisa para sua casa em um só lugar. Lominy: a praticidade que você merece!" (Find everything you need for your home in one place. Lominy: the practicality you deserve!)
• •"Lominy: soluções inovadoras para facilitar sua vida. Descubra nossos produtos exclusivos!" (Lominy: innovative solutions to make your life easier. Discover our exclusive products!)