Brand Tone

Nurturing & Caring, Authentic & Transparent, Playful & Approachable, Informative

Brand Values

• •Natural & Safe Ingredients
• •Handmade Quality
• •Cruelty-Free
• •Effectiveness
• •Customer Well-being & Self-Care

Best Practices

• •Embrace 'Nurturing' Language: Use words that convey care, gentleness, and well-being (e.g., 'soothe,' 'nourish,' 'pamper,' 'gentle,' 'comfort').
• •Highlight 'Handmade & Natural' Consistently: Remind customers of the artisanal quality and the purity of ingredients in product descriptions, social posts, and email marketing. Use phrases like 'crafted with care,' 'small-batch,' 'nature's best.'
• •Inject 'Playful & Approachable' Elements (Where Appropriate): Don't be afraid to use delightful product names, charming descriptions, and engage with a friendly, warm voice on social media. Use emojis thoughtfully to add personality.
• •Maintain 'Transparency & Authenticity': Be honest about your ingredients and processes. Share the brand story and connect with customers on a personal level. Avoid overly technical jargon unless explaining an ingredient's benefit clearly.
• •Focus on the 'Self-Care Experience': Frame products not just by their features but by the benefits they offer to the customer's overall sense of well-being, relaxation, and confidence. Speak to the feeling and the ritual, not just the result.

Social Perception

Positive for Product Quality, Appreciation for Natural/Handmade Aspects, Seen as a Treat/Indulgence, Independent/Artisanal Charm, Trustworthy

Copy Examples

• •Sensitive skin? Meet your new best friend! ✨ Our Cloud Nine Body Butter is lovingly handmade with all-natural shea, mango butter, and a whisper of calming lavender. Gentle, deeply nourishing, and 100% cruelty-free. Dip into pure comfort. #MarshmallowBeauty #HandmadeSkincare #NaturalGlow #SensitiveSkinCare #SelfCareSunday
• •Unlock a Sweeter Skincare Routine! 🍬✨
• •Indulge Your Skin: Naturally Derived. Lovingly Handmade. Purely You.
• •What does your ultimate self-care moment look like? 🛁🧖‍♀️ We think it starts with our [Scented Product, e.g., Sweet Escape Sugar Scrub]! Tell us your dream pamper routine below! 👇 #MarshmallowMoment #BeautyRoutine #HandmadeWithLove #TreatYourself
• •More than just skincare, Marshmallow Beauty is a promise – a promise of gentle, effective care handcrafted from the earth's finest. Born from a passion for pure ingredients and happy skin, we pour our hearts into every swirl of body butter and every drop of nourishing oil. Welcome to our world of natural indulgence.