Brand Tone

A blend of enthusiastic and trustworthy. While maintaining the youthful and engaging tone of TikTok, prioritize establishing credibility and addressing trust concerns, particularly on the website.

Brand Values

• •Passion for Football
• •Affordability/Value
• •Choice/Selection
• •Quality (Strive to prove)
• •Community

Best Practices

• •Address the negative Scam Detector review directly and transparently on the website. Offer guarantees or assurances to build trust.
• •Focus content on showcasing the quality and authenticity of the jerseys, perhaps with behind-the-scenes looks at sourcing or customer testimonials.
• •Use social media to engage with fans, run contests, and create a community around football passion.
• •Incorporate the 'by fans, for fans' ethos into the brand narrative. Share stories of football fandom and create content that resonates with enthusiasts.
• •Ensure all copywriting and content are grammatically correct and professionally presented, especially on the website, to counter perceptions of low quality or scam activity.

Social Perception

The brand should be perceived as passionate about football, affordable, and trustworthy. It needs to overcome the negative perception caused by the Scam Detector review and build confidence in its products and services.

Copy Examples

• •"Unbeatable prices on authentic football jerseys! We share your passion. Secure payment and fast shipping to +69 destinations."
• •"Live your football passion to the fullest! Find your favorite jersey at a price you'll love. Quality, choice, and passion are the foundation of FootElegance."
• •"Don't just watch the game, live it! Get your hands on official club and national team jerseys. Shop now and join the FootElegance community!"
• •"Your passion, your team, your jersey! We guarantee authenticity and quality. Shop with confidence and show your support!"
• •"Level up your game with the latest jerseys! Affordable prices and a wide selection. Join the FootElegance family and share your love for the beautiful game."