Brand Tone

Empowering & Confident, Stylish & Modern, Community-Oriented & Aspirational, Quality-Conscious

Brand Values

• •Self-Expression & Individuality
• •Confidence
• •Quality & Durability
• •Customer Focus & Community
• •Authenticity & Growth

Best Practices

• •Highlight Quality and Community: Subtly remind customers of the quality craftsmanship and the idea of joining a supportive, stylish community (e.g., 'crafted to last,' 'join the Khaikoe family,' 'share your style').
• •Use Empowering Language: Words and phrases that inspire confidence and self-expression will resonate with the target audience.
• •Emphasize Modern Style: Continuously highlight the brand's commitment to chic, contemporary fashion and its focus on the latest trends and timeless pieces.
• •Showcase Individuality: Create content that encourages customers to express their unique style and embrace their individuality.
• •Maintain Consistency: Ensure that all copy, from product descriptions to social media posts, consistently reflects the brand's tone and values.

Social Perception

The brand wants to be perceived as empowering, stylish, quality-focused, community-driven, modern, and authentic.

Copy Examples

• •YOU ARE THE KEY.
• •Empowers you to express your individuality with confidence.
• •Explore our chic and contemporary women's fashion.
• •Discover the latest trends and timeless pieces.
• •Join a community of individuals who embrace style and the confidence to wear it.