Brand Tone

Professional & Informative, Reassuring & Accessible, Empowering & Outcome-Oriented, Modern & Tech-Savvy

Brand Values

• •Effectiveness
• •Safety
• •Convenience & Privacy
• •Innovation
• •Customer Satisfaction
• •Value for Money

Best Practices

• •Be Authentic with Claims: While highlighting benefits like painless or permanent, use qualifiers where necessary (e.g., virtually painless, long-term hair reduction, results may vary) to build trust and manage expectations, aligning with actual customer experiences.
• •Showcase quick demos.
• •Share before/after results (within advertising guidelines).
• •Create engaging content around beauty routines.
• •Focus on pain-free hair removal.

Social Perception

Generally Positive, Trusted (for at-home IPL), Innovative, Growing Market Awareness

Copy Examples

• •Experience painless hair removal with our innovative ice-cooling technology.
• •Get smooth, hair-free skin in the comfort of your own home.
• •Our IPL devices are designed for safe and effective at-home use.
• •Achieve long-lasting hair reduction with our advanced technology.
• •Join the thousands of satisfied customers who have switched to MLAY for painless hair removal.