Brand Tone

Aspirational and Luxurious, Enthusiastic and Engaging, Informative and Direct, Community-Oriented (emerging), Primarily Spanish-Speaking

Brand Values

• •Authenticity: Emphasis on selling "100% original" perfumes imported from Dubai.
• •Quality: Focus on the high concentration and longevity often associated with Arabic perfumes.
• •Accessibility: Offering luxurious and exotic fragrances that are often perceived as good value.
• •Discovery: Introducing customers to a wide range of Arabic perfume brands and unique scents.
• •Customer Satisfaction: Implied through responsiveness on social media and clear e-commerce practices.

Best Practices

• •Embrace "Accessible Luxury": Consistently use language that evokes sophistication, elegance, and the exoticism of Dubai, but ensure the overall message remains welcoming and not intimidating. Highlight the quality and authenticity that makes the "luxury" aspect tangible.
• •Maintain Enthusiasm and Energy: Especially on social media, continue using an upbeat, excited tone for new arrivals, restocks, and promotions. Use emojis strategically to convey emotion and approachability (as seen in their Spanish content).
• •Be Visually Cohesive: Ensure product photography and videography consistently reflect the luxurious and aspirational qualities of the brand. High-quality visuals are key to reinforcing the desired perception.
• •Educate and Inform: While being aspirational, also provide clear, concise information about the perfume notes, origins (if relevant beyond "Dubai"), and what makes each scent unique. This builds trust and helps customers make informed choices, positioning the brand as knowledgeable.
• •Engage Authentically (in Spanish, adapt for English if expanding): Continue to respond to comments and messages promptly and with genuine enthusiasm in Spanish (the brand's primary language). If targeting English-speaking audiences, ensure this engagement style is effectively translated and culturally adapted, maintaining the core friendly and helpful approach. The interaction on TikTok is a good model for this.

Social Perception

Source for Desirable Products, Trendy and Modern, Reliable (for product availability), Positive (based on social media engagement)

Copy Examples

• •Instagram Post (Image: Flatlay of various ornate perfume bottles): Unlock the secrets of Arabian nights. ✨ Discover your signature scent with our exclusive collection of authentic Dubai essences. From bold ouds to delicate florals, each bottle holds a world of luxury. Shop link in bio! #DubaiEsencias #ArabianPerfume #LuxuryScents #FragranceLover #OriginalPerfumes
• •TikTok Video Teaser (Fast cuts of unboxing, spraying perfume, positive reactions): 🔥 RESTOCK ALERT! 🔥 Your favorites are BACK! Lattafa, Maison Alhambra, and more have just landed. Don't miss out on these viral sensations. Run, don't walk to dubaiesencias.com! 🏃‍♀️💨 #PerfumeHaul #ViralPerfume #DubaiStyle #FragranceAddict #Lattafa #MaisonAlhambra
• •Website Banner (Homepage): Experience the Essence of Dubai. Authentic. Luxurious. Unforgettable. Shop our curated collection of 100% original Arabic perfumes and find your new obsession. Free shipping on orders over €XX!
• •Email Newsletter Subject Line: ✨ Just Arrived: Be the First to Experience These New Arabian Jewels! (Email Body Snippet): Hello [Customer Name], prepare to be captivated! Our latest collection of enchanting perfumes, directly imported from Dubai, has just arrived. Discover rich, long-lasting fragrances that tell a story of elegance and allure. Explore the new arrivals now and indulge your senses.
• •Product Description Snippet (for a popular "inspired" fragrance): Inspired by [Famous Perfume Name], crafted with the richness of Arabian tradition. This exquisite essence offers a familiar allure with a unique, captivating depth. Long-lasting, intense, and undeniably luxurious. Dare to be different. #InspiredPerfume #LuxuryFragrance #DubaiEsencias #ScentOfTheDay