Brand Tone

Helpful & Informative, Relatable & Empathetic, Enthusiastic & Positive, Founder-Driven & Approachable, Community-Oriented

Brand Values

• •Comfort & Well-being
• •Ergonomics & Health
• •Quality & Durability
• •Customer Support & Education
• •Problem Solving
• •Philanthropy

Best Practices

• •Focus on the "Why": Always circle back to why Seatmate exists – to provide comfort, improve well-being, and solve the problems associated with prolonged sitting. Let this purpose drive the messaging.
• •Speak Directly to Pain Points (with Empathy): Acknowledge the user's discomfort or challenges (e.g., "Tired of that nagging back pain?"). Then, position Seatmate products as the helpful solution.
• •Maintain an Educational & Helpful Stance: Provide genuine value beyond just selling. Offer tips, insights, and ergonomic advice. This builds trust and authority.
• •Incorporate the Founder's Voice (Authenticity): Even if not every piece of copy is "from" Adam, maintain that approachable, passionate, and genuine tone he establishes. Avoid overly corporate or impersonal language.
• •Show, Don't Just Tell, the Benefits: Use descriptive language that helps the reader imagine the comfort and relief. Highlight specific features in terms of how they directly benefit the user's health and productivity. Use testimonials and user-generated content to back this up.

Social Perception

Positive for Problem Solvers, Seen as a Provider of Ergonomic Solutions, Founder Visibility Builds Trust, Engaged Community (Potential), Generally Trusted for Comfort & Support

Copy Examples

• •Headline (Website/Ad): Stop Tolerating Back Pain. Start Loving Your Sit. Discover Seatmate Ergonomic Chairs.
• •Social Media Post (TikTok/Instagram): Your back has been working overtime! 😫 Give it the support it deserves with the Seatmate ErgoMax. Adjust, lean back, and feel the difference. #Seatmate #ErgonomicChair #WorkFromHomeComfort #PainRelief #OfficeUpgrade
• •Email Subject Line: Is Your Chair Secretly Hurting Your Productivity? (And Your Back?)
• •Product Description Snippet: Crafted with your well-being in mind, the Seatmate Pro features dynamic lumbar support that adapts to your every move, ensuring hours of comfortable, focused work. Because we believe comfort isn't a luxury, it's a necessity.
• •Blog Post Intro: Ever stand up after a long day at your desk and feel that familiar twinge in your lower back? You're not alone. We're diving into how the right ergonomic setup, starting with your chair, can transform your workday from a pain into a pleasure.