Brand Tone

Supportive & Encouraging, Accessible & Affordable, Reliable & Trustworthy, Community-Focused, Enthusiastic & Passionate

Brand Values

• •Quality: Offering genuine, high-quality Ohuhu art supplies.
• •Affordability: Providing artists with premium tools at reasonable prices.
• •Accessibility: Making Ohuhu products readily available within New Zealand with fast shipping.
• •Customer Satisfaction: Indicated by their 100% money-back satisfaction guarantee and responsiveness to customer inquiries.
• •Support for Artists: Equipping artists of all skill levels and fostering a creative community.
• •Local Connection: Highlighting that they are a Kiwi-owned and family-run New Zealand business.

Best Practices

• •Always Emphasize Value and Affordability: Consistently highlight how MoonArt provides high-quality Ohuhu products without "breaking the bank," making art accessible to everyone in New Zealand.
• •Maintain a Supportive and Encouraging Voice: Use positive and uplifting language. Phrases like "Happy Creating!", "Unleash your imagination," and "Your artistic journey starts here" reinforce support for artists at all levels.
• •Highlight "Kiwi-Owned" and Fast, Reliable NZ Shipping: Reinforce trust and local connection by mentioning that MoonArt is a New Zealand-based, family-run business offering fast and secure shipping within NZ.
• •Showcase Community and Artist Success: Regularly feature artwork created by customers using products from MoonArt. Encourage sharing and tagging to build a sense of community and provide social proof.
• •Be Clear, Direct, and Passionate: Communicate product information and offers in a straightforward manner, infused with genuine enthusiasm for art and the products offered. Avoid overly technical jargon unless explaining specific product features, ensuring the language is welcoming to beginners and professionals alike.

Social Perception

Positive for Product Availability & Service, Valued by Artists, Trusted Local Source, Concerns (Minority View)

Copy Examples

• •Unleash your next masterpiece! 🎨✨ Our latest shipment of Ohuhu Honolulu Series has just landed, packed with vibrant colours to bring your imagination to life. As your Kiwi-owned art buddy, we're here to get you the best tools, fast! Shop now and let your creativity flow. #OhuhuNZ #MoonArtNZ #NZartists #AffordableArtSupplies #HappyCreating
• •Dreaming of creating stunning art? MoonArt makes it happen! We believe every Kiwi artist, no matter your skill level, deserves access to top-quality supplies without the hefty price tag. Discover the Ohuhu difference with fast, local shipping. Your artistic journey starts here! Visit moonart.co.nz. #SupportLocalArt #OhuhuMarkers #CreativeJourneyNZ
• •Fuel Your Passion! 🔥 Get [X]% OFF your favourite Ohuhu marker sets this week only at MoonArt! We're your trusted NZ source for genuine, affordable art supplies. Secure checkout & speedy delivery nationwide. Don't miss out! #MoonArtSale #NZArtDeals #OhuhuMagic
• •Be Inspired by Our Community! 🌟 Check out this incredible piece by [Artist Instagram Handle], created with Ohuhu markers from MoonArt! We're so proud to support talented Kiwi artists like you. Got something amazing to share? Tag us @moonart_nz! Shop the supplies that inspire at www.moonart.co.nz. #MoonArtCommunity #KiwiCreatives #OhuhuArt
• •Ready to dive into the world of markers? The Ohuhu [Set Name] is your perfect starting point! Packed with a versatile range of colours and the quality Ohuhu is famous for, all at a price that makes creativity accessible. We're a family-run NZ business passionate about helping you create. Add to cart and start your colourful adventure today! Fast shipping guaranteed. #ArtForAllNZ #OhuhuBeginners #MoonArt