Brand Tone

Empathetic & Supportive, Informative & Educational, Empowering & Hopeful, Holistic & Natural, Professional & Knowledgeable, Authentic & Personal

Brand Values

• •Holistic Health
• •Empowerment
• •Natural & Ancestral Wisdom
• •Personalized Care
• •Education & Awareness
• •Authenticity & Transparency
• •Support & Community

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., empathetic, educational, empowering) with examples of do's and don'ts. Share this with anyone creating content.
• •Always Lead with Empathy: Especially given the sensitive nature of health concerns, start by acknowledging the client's potential struggles or questions before offering solutions. Use phrases like "I understand it can be frustrating when..." or "Many people experience..."
• •Educate, Don't Just Sell: Focus on providing genuine value and information. Frame your services as solutions that empower and teach, rather than just quick fixes. This builds trust and aligns with the knowledgeable aspect of the brand.
• •Incorporate the Founder's Story (Authenticity): Weave in Vero's personal experiences and passion where appropriate. This reinforces the authenticity and relatability of the brand. Use "I" and "we" to create a personal connection.
• •Maintain Visual Consistency: Ensure that the language used in copy is complemented by visuals (on social media, website, and ads) that reflect the same calm, natural, and supportive feel. The words and images should tell a cohesive story.

Social Perception

Trusted Authority, Caring & Compassionate, Effective, Niche Specialist, Inspiring

Copy Examples

• •Feeling lost in a sea of conflicting advice about your gut health? You're not alone. So many of us struggle with bloating, discomfort, and confusing symptoms. At The Nourishing Cocina, we believe in getting to the *root cause*, not just masking symptoms. Let's explore gentle, effective ways to support your unique digestive system and reclaim your comfort. Ready to start feeling better? #GutHealthJourney #HolisticHealing #NourishYourBody
• •Ready to Transform Your Hormones & Reclaim Your Energy? The [Program Name] is Here. Imagine waking up feeling refreshed, your energy stable throughout the day, and your hormones working *for* you, not against you. This isn't just a dream. Our [Program Name] provides a science-backed, step-by-step approach to naturally balance your hormones and revitalize your well-being. Learn more and join us on this empowering journey.
• •Your Journey to Vibrant Health Starts Here. Discover a Nourishing Path to Gut Harmony and Hormonal Balance.
• •Tired of IBS dictating your life? I've been there. That's why I created The Nourishing Cocina – to share the holistic strategies that helped me (and countless clients) find lasting relief. Our Gut Restore Program offers a compassionate, evidence-based path to soothe your system and rediscover joy in eating. Click to learn how.
• •When I first started exploring the intricate world of preconception nutrition, it felt overwhelming. But through my own journey and guiding many incredible women, I've learned that preparing your body for pregnancy can be an empowering and deeply nourishing experience. Today, I want to share three foundational pillars that can make all the difference...