Brand Tone

Health-Conscious & Informative, Friendly & Approachable, Trustworthy & Transparent, Family-Oriented, Positive & Encouraging

Brand Values

• •Health & Wellness
• •Quality
• •Transparency
• •Naturalness
• •Customer Well-being

Best Practices

• •Prioritize "Health" and "Natural" Keywords: Consistently use terms like "real tomatoes," "no added sugar," "prebiotics," "natural," "healthy," "vegan," "gluten-free" to reinforce core values.
• •Maintain a Friendly and Positive Voice: Address the audience directly (using "you," "your family") and keep the language upbeat and encouraging, even when discussing health benefits. Avoid overly technical jargon.
• •Be Informative and Transparent: Clearly state the benefits and ingredients. Don't shy away from explaining *why* certain ingredients (like prebiotics) are good, but do so concisely.
• •Speak to Families and Health-Conscious Individuals: Tailor messaging to resonate with parents looking for healthy options for their children and individuals actively seeking healthier lifestyles. Use relatable scenarios.
• •Ensure Visual and Textual Consistency: The bright, clean, and natural imagery used on the website and Instagram should be complemented by copy that reflects the same purity, trustworthiness, and positive energy. The message should be cohesive across all platforms.

Social Perception

Appreciation for Health Focus, Seen as a Guilt-Free Alternative, Trusted by its Niche, Engagement

Copy Examples

• •Headline: "Dip into Delicious, Guilt-Free! 🌱 Our True Tomato Ketchup is packed with real tomato goodness, prebiotics for a happy gut, and absolutely NO added sugar. Healthy eating just got a whole lot tastier!" Tone: Health-conscious, Positive, Informative
• •Social Media Post: "Fuel your family with flavour, not sugar! 🍅 The True Tomato Ketchup is the kid-friendly, parent-approved secret to yummy, healthy meals. Made with 100% real tomatoes and a sprinkle of love. #TrueTomato #HealthyKids #NoSugarKetchup" Tone: Family-Oriented, Friendly, Trustworthy
• •Product Description Snippet: "We believe in transparency from farm to bottle. That's why The True Tomato Ketchup is proudly vegan, gluten-free, and sweetened naturally with stevia. Just pure, delicious taste you can trust. Good for you, great for your tastebuds!" Tone: Transparent, Informative, Health-Conscious
• •Email Subject Line: "Your Gut Will Thank You! 😉 Discover Ketchup Reimagined." Tone: Friendly, Intriguing, Health-Conscious
• •Ad Copy: "Tired of hidden sugars in your ketchup? Make the switch to The True Tomato! Rich in lycopene, boosted with prebiotics, and bursting with the taste of real tomatoes. It’s not just ketchup, it’s a step towards a healthier you. Try it today!" Tone: Informative, Encouraging, Problem/Solution Oriented