Brand Tone

Elegant, Sophisticated, Aspirational, Chic, Feminine, Graceful, Modern, Timeless, Confident, Expressive

Brand Values

• •Elegance
• •Individuality & Personal Flair
• •Quality
• •Customer Satisfaction
• •Inspiration
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, aspirational, confident), key messaging pillars (timelessness, individuality, quality), preferred vocabulary (e.g., "chic," "sophisticated," "curated," "unveil," "discover" vs. overly casual slang), and no-go words/phrases. This ensures everyone writing for the brand is aligned.
• •Focus on "Show, Don't Just Tell": Instead of just saying an item is "elegant," describe the features, fabrics, and feelings that evoke elegance. Use evocative language that paints a picture of the Parisian-inspired lifestyle.
• •Maintain Visual & Textual Harmony: Ensure the copy consistently complements the sophisticated and aspirational imagery used on the website and social media. The words should feel like a natural extension of the visuals.
• •Speak to Your Target Audience's Aspirations: Craft copy that resonates with women who admire Parisian chic, value quality, and seek to express their individuality through refined fashion. Address their desire for timeless pieces that make them feel confident and elegant.
• •Consistency Across All Channels: Whether it's a product description, an Instagram caption, a TikTok script, or an email newsletter, the core brand tone and values must shine through consistently. Regularly review content across platforms to ensure alignment.

Social Perception

Enigma Paris aims to be perceived as a purveyor of high-quality, elegant Parisian-style fashion for women who value sophistication and individuality. The brand evokes a sense of mystery, allure, and the cachet of Parisian fashion.

Copy Examples

• •Unveil your inner mystique with the 'Midnight in Montmartre' dress. Crafted from fluid silk that whispers against your skin, its silhouette is a timeless ode to Parisian elegance. More than a dress, it's an entrance.
• •Discover the art of Parisian chic. Our new collection is an invitation to embrace your unique elegance and walk with the confidence of the city of lights. Which piece speaks to your soul? ✨ #EnigmaParis #ParisianStyle #NewCollection #TimelessElegance
• •Your Exclusive Invitation to Effortless Parisian Sophistication | Enigma Paris
• •Enigma Paris: Where timeless elegance meets your individual style. Curated fashion for the discerning woman.
• •Enigma Paris: Weaving Parisian dreams into timeless fashion. For the woman who defines her own elegance. ✨ Style. Individuality. Quality.