Brand Tone

Positive, Energetic, Motivational, Passionate

Brand Values

• •Positivity
• •Motivation
• •Style
• •Comfort
• •Functionality
• •Passion
• •Energy
• •Empowerment

Best Practices

• •Use empowering and motivational language to inspire customers.
• •Highlight the combination of style, comfort, and functionality in product descriptions.
• •Incorporate action-oriented verbs that reflect energy and movement.
• •Emphasize the brand's positive and passionate approach to active living.
• •Clearly differentiate Playheart from similar-sounding brands like Comme des Garçons PLAY in all communications.

Social Perception

A brand that inspires an active lifestyle through positive, energetic, and stylish clothing, while clearly distinguishing itself from similar brands.

Copy Examples

• •Unleash your inner athlete with Playheart's new collection! Designed to empower your every move with style and comfort.
• •Feel the energy, embrace the passion! Playheart clothing fuels your active lifestyle with positivity and motivation.
• •Don't just wear clothes, wear a statement. Playheart empowers you to express yourself and conquer your goals.
• •Experience the perfect blend of style and functionality. Playheart clothing is made for those who live life to the fullest.
• •Play with heart, live with passion. Playheart is more than just a brand; it's a mindset.