Brand Tone

Warm, friendly, enthusiastic, personal, and community-focused

Brand Values

• •Creativity and Inspiration
• •Quality and Value
• •Community and Connection
• •Personal Touch and Passion
• •Generosity

Best Practices

• •Use a friendly and approachable tone, addressing the audience directly with terms like "my lovelies" or "friends."
• •Incorporate personal anecdotes and expressions of gratitude to foster a genuine connection.
• •Emphasize the unique and exclusive nature of the products, highlighting their quality and value.
• •Encourage creativity and sharing within the crafting community, showcasing customer projects and collaborations.
• •Maintain open and transparent communication, addressing any concerns or updates regarding shipping or product availability.

Social Perception

A brand that is perceived as friendly, inspiring, creative, and community-oriented, with a personal touch from the founder, Lizi. It's valued for providing exclusive, high-quality products and fostering a supportive community.

Copy Examples

• •Hello my lovelies! I'm so excited to share this new kit with you – it's packed with exclusive goodies to spark your creativity!
• •Happy crafting, everyone! I can't wait to see what amazing projects you create with our latest release. Don't forget to share them in our Facebook group!
• •A huge thank you to all of you for your incredible support! Your passion for crafting inspires me every day.
• •We are thrilled to announce our new collaboration with [Influencer Name]! Her incredible talent truly shines with our products, go check her work!
• •Our monthly kits are flying off the shelves! Make sure to subscribe and never miss an exclusive collection designed to inspire your crafting journey.