Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Customer-centric and Accommodating, Proudly a Small Business, Creative and Celebratory

Brand Values

• •Personalization and Individuality
• •Customer Satisfaction and Service
• •Quality
• •Creativity and Artistry
• •Community and Support
• •Entrepreneurial Spirit

Best Practices

• •Always Emphasize Personalization: Frame copy around the customer's ability to create something unique and meaningful to them. Use words like "your," "custom," "personalized," "create," "design."
• •Maintain a Friendly and Conversational Style: Use contractions, exclamation points (where appropriate), and address the audience directly (e.g., "you," "we"). Avoid overly formal or corporate language.
• •Show Enthusiasm and Positivity: Let the passion for creativity and unique products shine through. Use vibrant and positive adjectives.
• •Highlight "Small UK Business" Aspect: Subtly weave in the "small UK business" or "support local" message where relevant, fostering a sense of community and appealing to customers who value this.
• •Be Clear and Helpful: Ensure product descriptions and calls to action are easy to understand, and reiterate willingness to help with customization, reflecting the positive customer service experiences reported in reviews.

Social Perception

Positive for Engaged Customers, Emerging Brand, Niche Appeal, Trustworthy (for Etsy users)

Copy Examples

• •Your furry friend deserves the spotlight! ✨ Turn your favorite pet photo into a stunning piece of art that captures their unique personality. Let's create a pawsitively perfect print together! #PrintsVibe #PetPortraits #CustomArt #UKSmallBiz #DogLovers #CatLovers
• •That one song that just *gets* you? 🎶 Now imagine it on your morning coffee mug! ☕️ Spill the tea (or coffee!) – what lyrics would you choose? Drop your ideas below & let's make some magic! #PrintsVibe #CustomMugs #PersonalizedGifts #MusicLovers #TikTokMadeMeBuyIt #SupportSmallUK
• •Home is where the heart is, and our family prints are here to celebrate just that! ❤️ Create a beautiful keepsake with your family name, special dates, or a quote that tells your story. Made with love, right here in the UK. #PrintsVibeUK #FamilyLove #PersonalisedPrints #HomeDecor #GiftIdeas #MadeInTheUK
• •Don't just wear a t-shirt, wear YOUR story! 🚀 From inside jokes to bold statements, our custom tees are all about expressing your unique vibe. High-quality prints on comfy fabric – design yours today and let your personality shine! #PrintsVibe #CustomTees #PersonalisedFashion #ExpressYourself #UKStyle #ShopSmall
• •Make this Christmas unforgettable with gifts from the heart! ✨ Explore our range of personalized treasures, from custom mugs to unique prints. Each one crafted with care to bring a smile. Support our small UK business and spread the joy! #PrintsVibe #ChristmasGifts #PersonalizedChristmas #UniquePresents #SupportLocalUK