Brand Tone

Friendly, approachable, and empowering. The tone should be informative and aim to build trust and confidence in the brand.

Brand Values

• •Inclusivity
• •Sustainability
• •Empowerment
• •Quality
• •Community

Best Practices

• •Maintain a consistent tone across all platforms to build brand recognition.
• •Focus on the customer's needs and desires, showing empathy and understanding.
• •Use inclusive language to connect with a diverse audience.
• •Highlight the unique benefits of the products and how they solve specific beauty concerns.
• •Incorporate storytelling to create an emotional connection with the audience.

Social Perception

The brand wants to be perceived as a trusted and reliable source for beauty supplies, known for its commitment to quality, inclusivity, and sustainability. It aims to foster a community of empowered individuals who feel confident and beautiful in their own skin.

Copy Examples

• •"Achieve your best glow with our cruelty-free and sustainable skincare essentials. Because you deserve to shine!"
• •"Struggling with sensitive skin? Our gentle formulas are designed to soothe and protect, giving you the confidence to face the day."
• •"Join our community of beauty enthusiasts! Share your tips, ask questions, and discover the power of self-care together."
• •"Unlock your inner radiance with our curated collection of makeup that enhances your natural beauty."
• •"We believe that beauty is for everyone. That's why we offer inclusive products that cater to all skin tones and types."