Brand Tone

Promotional and Direct, Accessible and Friendly, Enthusiastic and Solution-Oriented, Trendy (especially on TikTok)

Brand Values

• •Convenience
• •Customer Satisfaction
• •Value/Discovery
• •Variety
• •Accessibility

Best Practices

• •Maintain a Unified Voice Document: Create a simple guide outlining the brand's tone (friendly, enthusiastic, direct), key phrases to use/avoid, and the level of formality for different platforms. Share this with anyone creating content.
• •Be Consistent Across Platforms, Adapt the Format: While the core tone should remain consistent (friendly, promotional), the style of delivery can be adapted. For example, TikToks might be more informal and trend-driven than a Facebook product description, but both should still feel like they're from "Encontrei na Net."
• •Use Emojis and Conversational Language Strategically: Continue using emojis and a conversational style where appropriate (especially on social media) to maintain approachability, but ensure it aligns with the product and the message. Avoid overuse that could seem unprofessional.
• •Focus on Benefits and Solutions: Consistently frame product descriptions and ad copy around how the product benefits the customer or solves a problem for them. This aligns with the "discovery" aspect of the brand name.
• •Incorporate User-Generated Content (UGC) and Social Proof (Carefully): Encourage customers to share their experiences (with permission) and highlight positive reviews. This reinforces the "Satisfaction Guaranteed" message and builds trust, naturally adopting a customer-centric tone. Ensure any shared UGC aligns with the overall brand feel.

Social Perception

As a General E-commerce Store, Product-Focused, Dependent on Product and Service Delivery, Social Media Engagement

Copy Examples

• •Tired of kitchen chaos? ✨ Discover the [Product Name]! Your new secret weapon for quick, easy, and fun meals. 😉 Order yours now and transform your cooking! bếp ฟรีทั่วบราซิล! #EncontreiNaNet #CozinhaPrática #Novidade
• •Game ON! 🎮 Elevate your setup with the [Product Name]. Crystal clear sound and ultimate comfort so you never miss a beat. 🚀 What are you waiting for? Get yours! #TechDePrimeira #GamerLife #EncontreiNaNet
• •Make your home cozier with our new [Product Name]! 😍 Simple, elegant, and brings that special touch you were looking for. Limited stock! ✨ Shop now! #CasaLinda #Decoração #Achadinhos #EncontreiNaNet
• •Happy pet, happy life! 🐶🐱 Spoil your furry friend with the [Product Name]. Fun, safe, and super durable! ✅ See them jump for joy! Shop on our site! #AmorPet #PetFeliz #EncontreiNaNet
• •Can you keep a secret? 😉 AMAZING deals are happening at Encontrei na Net! 🤫 Your chance to grab those items you've been eyeing at unbeatable prices. Run, don't walk! 🏃‍♀️💨 Link in bio! #PromoçãoImperdível #Descontos #EncontreiNaNet