Brand Tone

Promotional, Urgent, Direct, Value-oriented

Brand Values

• •Affordability
• •Value
• •Promotions
• •Deals
• •Urgency

Best Practices

• •Prioritize promotional offers and discounts in your copy.
• •Use direct and clear calls to action (e.g., 'Shop Now,' 'Add to Cart').
• •Emphasize value and affordability to attract price-sensitive customers.
• •Create a sense of urgency by highlighting limited-time offers and clearance sales.
• •Maintain a straightforward and practical communication style.

Social Perception

A store that offers great deals and affordable products. A place where customers can find value for their money and take advantage of promotions and discounts.

Copy Examples

• •AKCIJA: Ne propustite neverovatne popuste na sve proizvode!
• •Rasprodaja: Sve mora da ide! Iskoristite priliku!
• •Dodaj u korpu i uštedi!
• •Zgrabite poslednje komade naših najpopularnijih proizvoda!
• •Everything must go – shop your favorites before they're gone forever!