Brand Tone

Nurturing, Supportive, and Gentle

Brand Values

• •Comfort: A primary focus on providing physical comfort to pregnant women and new mothers (e.g., ergonomic pillows).
• •Quality & Safety: Implied through the careful presentation of products designed for mothers and babies, suggesting a commitment to good materials and craftsmanship.
• •Well-being: Supporting the overall well-being of mothers and their infants during a transformative period.
• •Support for Motherhood: Creating products and a brand presence that acknowledges and aids the journey of motherhood.
• •Aesthetics & Calm: Valuing a gentle, aesthetically pleasing environment and product design that contributes to a sense of peace and calm.

Best Practices

• •Embrace Empathetic Language: Always write from a place of understanding and empathy for the experiences of pregnant women and new mothers. Use words like "gentle," "support," "nurture," "comfort," "cherish," and "ease."
• •Focus on Benefits, Not Just Features: Highlight how the products make the mother's life easier, more comfortable, or more joyful, rather than just listing product specifications. Connect features to emotional and physical well-being.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy aligns with the soft, caring, and gentle aesthetic of the brand's visuals. The words should evoke the same feelings as the images.
• •Create a Persona Guide: Develop a clear persona for the brand's voice (e.g., "the caring best friend who's been through it," or "the gentle, knowledgeable expert"). This helps ensure anyone writing copy understands the desired tone.
• •Engage Authentically: When interacting with customers on social media or responding to reviews, maintain the nurturing and supportive tone. Personalize responses where possible and show genuine care and appreciation.

Social Perception

positive and trustworthy

Copy Examples

• •Product Ad (Pregnancy Pillow): Embrace restful nights and serene days. Our [Product Name] pregnancy pillow is lovingly designed to cradle you and your growing bump in ultimate comfort. Because you deserve to feel supported, every step of the way. ✨ #BellymoodComfort #PregnancyJourney
• •Social Media Post (General): Motherhood is a beautiful journey, filled with precious moments. At Bellymood, we're here to make it just a little bit cozier and more comfortable for you and your little one. What's your favorite way to find comfort during pregnancy or with your newborn? Share with us! 💖 #BellymoodSupport #NewMomLove
• •Website Banner (New Collection): Welcome Your Little One with Gentle Care. Discover Bellymood's new collection of baby essentials, crafted with the softest materials for your baby's delicate skin and your peace of mind.
• •Email Subject Line (Promotion): A Little Extra Comfort Just For You, Mama-to-Be 🤰
• •Instagram Caption (User-Generated Content focus): Seeing our Bellymood family grow brings us so much joy! 🥰 Thank you, [Customer Tag], for sharing this beautiful moment with your [Product Name]. Wishing you endless cuddles and comfort. #BellymoodMoms #HappyCustomers