Brand Tone

Creative, Personal, Inspirational, Value-Oriented, Supportive

Brand Values

• •Creativity & Craftsmanship
• •Personalization
• •Quality & Intention
• •Customer Connection & Celebration
• •Entrepreneurial Support

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., creative, personal, inspirational, supportive), including preferred vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Tell Your Story Consistently: Continue to share Jennifer's personal involvement and the "made with intention and love" aspect across all platforms to reinforce the personal and caring tone.
• •Use "You-Focused" Language: While sharing your story is important, frame benefits around the customer. How do your creative, personalized products make *their* life better or help *them* celebrate moments?
• •Engage Authentically: If/when social media is developed, respond to comments and messages in the established brand voice – be welcoming, helpful, and inspiring.
• •Maintain Visual Consistency: Ensure that the visuals (photography, graphics) used alongside your copy also reflect the brand's creative, high-quality, and inspirational values. This synergy between text and imagery is crucial for a cohesive brand perception.

Social Perception

Empowerment, growth, femininity, community, supporting other small or women-owned businesses, authenticity, and creativity.

Copy Examples

• •Headline: Unlock Your Creative Spark with She Flourishes Design Studio. Body: "Welcome! I'm Jennifer, and I pour my heart into every custom design, helping you celebrate life's moments with a unique, personal touch. Let's create something beautiful together."
• •Product Ad (e.g., for personalized stationery): Headline: More Than Just Notes. It's Your Signature. Body: "Crafted with intention and a dash of inspiration, our personalized stationery turns every message into a memorable keepsake. Express yourself beautifully."
• •VIP List Sign-up: Headline: Join the She Flourishes VIP Circle! Body: "Be the first to discover our newest creations, enjoy exclusive savings, and get a sprinkle of inspiration straight to your inbox. Sign up for a touch of luxury and creativity!"
• •About Us Snippet (for potential social media): Text: "At She Flourishes Design Studio, we believe in the power of a personal touch. From unique gifts to resources that help your own craft business bloom, we're here to inspire your creative journey. Made with love in North Carolina by Jennifer Nivens."
• •Call to Action (for custom orders): Headline: Have a Special Vision? Let's Bring It To Life! Body: "Dreaming of the perfect personalized gift or branded merchandise? Share your ideas with us, and let She Flourishes Design Studio craft something truly unique for your next event or that special someone."