Brand Tone

Promotional & Direct, Accessible & Service-Oriented, Enthusiastic

Brand Values

• •Value for Money/Savings
• •Variety/Novelty
• •Convenience
• •Problem-Solving/Enhancement

Best Practices

• •Stay Benefit-Oriented: Always lead with how the product improves the customer's life, solves a problem, or brings joy. Instead of just listing features, explain the advantages.
• •Maintain Accessibility: Use clear, straightforward language (Brazilian Portuguese for the target audience). Avoid overly technical jargon. Ensure calls to action are prominent and easy to understand.
• •Inject Enthusiasm (Appropriately): Use positive language and occasional exclamations or emojis (where platform-appropriate) to convey excitement about the products and offers. Tailor the level of enthusiasm to the product category.
• •Emphasize Value & Convenience: Consistently remind customers of practical benefits like free shipping, discounts, and the ease of online shopping with direct support.
• •Be Consistent Across Channels: Whether it's the website, a TikTok video description, or an Instagram caption, the core message of offering interesting products with good value and accessible service should resonate. Develop a simple style guide for reference.

Social Perception

Emerging E-commerce Player, Generic E-commerce, Dependent on Product & Price, Potential for confusion with other Shopinity or ShopInfinity named entities exists.

Copy Examples

• •General Store Ad: "Discover unique finds and everyday essentials at Shopinity! From pet-loving gear to beauty must-haves, get it all with free shipping across Brazil. Your next favorite thing is just a click away!"
• •Product Ad (e.g., for NimbusPet brush): "Tired of pet hair everywhere? The NimbusPet 2-in-1 Steam Brush cleans and pampers your furry friend effortlessly! ✨ Shop now at Shopinity and enjoy a tidier home."
• •Beauty Product Ad (e.g., for Batom Matte Glamour): "Unlock vibrant, lasting lip color! Our Matte Glamour Lipstick Kit (6 stunning shades) delivers perfection. Get yours at Shopinity – because you deserve to shine!"
• •Social Media Post (Instagram/Facebook): "What's on your Shopinity wishlist this week? 🤔 Tell us below! Don't forget, new subscribers get 10% OFF. Link in bio to explore!"
• •Customer Service Focused Ad: "Questions about your order or our products? Our Shopinity team is here for you on WhatsApp! Fast, friendly support for a seamless shopping experience. #ShopinityCares"