Brand Tone

Confident & Bold, Direct & Unapologetic, Streetwise & Modern, Minimalist (in communication)

Brand Values

• •Self-Expression/Individuality
• •Authenticity/Realness
• •Loyalty & Respect
• •Confidence
• •Resilience/Defiance

Best Practices

• •Develop a Core Messaging Document: Clearly define the brand's voice, key phrases (like "Speaks Volumes," "Own It," "Define Your Terms"), and the emotions you want to evoke. Share this with anyone creating content.
• •Use Strong, Active Language: Opt for impactful verbs and direct statements. Avoid passive voice or overly complex sentences. Keep it punchy.
• •Embrace the Edge (Authentically): The name "Guilty By Association" has an inherent edge. Lean into this with confident, slightly rebellious, or thought-provoking copy, but ensure it aligns with genuine brand values and doesn't feel forced.
• •Visual and Textual Harmony: Ensure the tone of the copy matches the visual style of your product photography and branding. If the visuals are urban and bold, the text should reflect that.
• •Know Your Audience, Speak Their Language: Understand the vernacular, aspirations, and communication style of your target streetwear audience. Use language that resonates with them naturally (e.g., relevant slang if appropriate, emojis that fit the vibe 🔥🐺).

Social Perception

The name "Guilty By Association" itself might be intriguing or provocative to some, potentially attracting a younger, edgier demographic that values standing out.

Copy Examples

• •Product Description (e.g., for a "Self Made" Hoodie): Built from the ground up. No handouts, just hustle. This isn't just a hoodie, it's a statement. Wear your journey. #GuiltyByAssociation #SelfMade
• •Instagram Caption (Image of someone confidently wearing the gear): They'll talk. Let them. Our style speaks louder. New 'Loyalty' collection live. Don't just wear it, own it. 🐺 #StreetEssential #GuiltyGear
• •Facebook Ad Copy: Tired of blending in? Guilty By Association is for those who define their own terms. Shop apparel that’s as bold as you are. Link in bio. #DefineYourself #NotGuilty
• •Email Subject Line (for new collection): Speak Your Truth. New Drops From Guilty By Association Inside.
• •Website Banner Text: UNAPOLOGETIC STREETWEAR. Loyalty. Respect. Self Made. This is Guilty By Association.