Tono de Marca

Aspirational, empowering, community-focused, professional, and knowledgeable.

Valores de Marca

• •Excellence through Knowledge
• •Empowerment and Growth
• •Community and Connection
• •Passion and Perfectionism

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy should aim to inspire and empower the reader. Use active, encouraging language that focuses on their potential and future success (e.g., "Transform your skill," "Become an expert," "Master the art").
• •Anchor in the Founder's Story: Continue to leverage Paulina Nieto's personal journey. It adds authenticity and a powerful emotional connection. Phrases like "I was once where you are" or "I built this to help artists like you" will reinforce the brand's relatable and aspirational nature.
• •Emphasize "Community" Over "Classes": Frame the academy as a collective of artists. Use words like "community," "join us," "together," and "network" to foster a sense of belonging. The call-to-action should feel like an invitation to a group, not just a transaction for a course.
• •Use Authoritative and Specific Language: Balance the inspirational tone with professionalism. Clearly state the high-level skills being taught (e.g., "Mastery in Adhesives," "Advanced Brow Design," "Look Correction"). This demonstrates expertise and justifies the value of the courses.
• •Maintain a Consistent Voice Across Platforms: While the format changes (e.g., short-form video on TikTok vs. a detailed Facebook post), the core tone should not. The voice should always be encouraging, expert-led, and community-oriented, whether it's a quick tip or a full course description. This creates a cohesive and trustworthy brand identity.

Percepción Social

Highly positive, driven by the personal brand of its founder, Paulina Nieto. Perceived as an expert authority with an engaged community, providing practical and relevant content in the beauty industry.

Ejemplos de Copy

• •Instagram Ad - Headline: Stop Dreaming. Start Doing. Body: Your hands hold the talent. Our courses provide the mastery. Transform your passion for lashes into a profession that empowers. Join the 41 Academy community and learn the techniques that define careers. Our Master course is now open for enrollment. Link in bio to become the artist you were meant to be. Hashtags: #LashMaster #41Academy #LashArtist #BrowDesigner #BeautyEducation
• •Facebook Post - Text: It's more than a course. It's a community. It's a commitment to excellence. At 41 Academy, we don’t just teach—we mentor. We guide you from fundamentals to mastery, because we believe opportunity is built on knowledge. Ready to elevate your craft? See what our students are achieving.
• •Email Subject Line: Your Future as a Brow & Lash Master Starts Here. Body (Snippet): Hi [Name], Paulina Nieto here. I started my journey with a simple desire for an extra income and turned it into an international academy. I know your potential is limitless. That's why I created our [Course Name] course—to give you the skills, confidence, and community to build your own success story. Let's do this together.
• •TikTok Video Script - On-screen text: (Before shot): "Good brows..." (After shot): "...but they could be GREAT brows." "The secret? Perfect lamination." "Learn how at 41 Academy." Caption: That feeling when the lamination is FLAWLESS. ✨ Want to create this look for your clients? Our online courses break down every single step. Link in bio! #BrowLamination #41Academy #BrowArtist #BeautyTrends2025
• •Website Homepage Headline: Where Passion Becomes Profession. Sub-headline: Professional online education for the world's next leading brow and lash artists. Join a community dedicated to perfection and growth.