Brand Tone

Elegant, Aspirational, Wellness-Focused, Tech-Savvy, Approachable Luxury

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Well-being & Ambiance
• •Elegance & Sophistication
• •Accessibility of Luxury

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key characteristics of your tone (e.g., "Elegant but not standoffish," "Informative but not overly technical," "Aspirational but achievable"). Include "words we use" and "words we avoid" lists. For Artiome, use words like "discover," "transform," "elevate," "curated," "intelligent," "sanctuary." Avoid overly casual slang or overly complex jargon.
• •Prioritize "Benefit-Driven" Language Focused on Experience: Instead of just listing features (e.g., "App-controlled"), highlight the experiential benefit ("Effortlessly orchestrate your home's ambiance from anywhere with our intuitive app"). Focus on how Artiome improves life, mood, and space.
• •Maintain Visual & Textual Harmony: Ensure the sophistication and elegance conveyed in the copy are consistently reflected in the website design, imagery, and social media visuals. The copy should feel like a natural extension of the visual brand.
• •Emphasize Sensory Language: Since the product is all about scent, use vivid and evocative language that appeals to the senses. Describe the *feeling* and *atmosphere* the scents create (e.g., "Envelop your living space in a warm embrace of vanilla and sandalwood," "Crisp notes of citrus to awaken and refresh your mornings").
• •Consistency Across All Channels: Whether it's a product description, an Instagram caption, a customer service email, or a blog post, the core tone (elegant, wellness-focused, aspirational yet accessible) should remain consistent. Train any team members involved in content creation on these guidelines.

Social Perception

Positive for Product Quality, Aesthetically Pleasing, Aspiring/Lifestyle Brand, Good Value for "Inspired By" Scents, Emerging Brand Awareness

Copy Examples

• •Transform your home into a sanctuary of scent. Artiome smart diffusers and curated fragrance oils blend sophisticated technology with the timeless art of aromatherapy. Elevate your everyday, effortlessly.
• •Where elegance meets ambiance. ✨ Discover the Artiome difference and let your signature scent tell your home's story. Tap to explore our collection of smart diffusers and luxury-inspired fragrances. #Artiome #HomeSanctuary #SmartHome #LuxuryScent
• •An Invitation to Serenity: Unlock Exclusive Savings on Artiome's Smart Aroma Diffusers.
• •Artiome: The Art of Atmosphere. Intelligent scenting for the modern home. Experience luxury, redefined.
• •In the gentle whisper of a fragrance, find your calm. At Artiome, we believe in the profound power of scent to soothe the mind and uplift the spirit. Join us as we explore how our smart aromatherapy solutions can help you craft moments of pure tranquility in your daily life.