Brand Tone

Nurturing & Caring, Authentic & Relatable

Brand Values

• •Natural Ingredients & Simplicity
• •Handmade Quality
• •Effectiveness & Results
• •Self-Care & Well-being
• •Customer-Centricity
• •Transparency

Best Practices

• •Use genuine language that reflects the founder's passion and the brand's journey.
• •Highlight Natural & Handmade: Consistently weave in keywords like "natural," "handmade," "pure ingredients," and "handcrafted" to reinforce these core values.
• •Engage and Listen: Pay attention to how customers talk about the products in reviews and comments.
• •Showcase the benefits, not just the features. Focus on how the products contribute to self-care and well-being.
• •Maintain a consistent visual aesthetic that aligns with the nurturing and authentic tone across all platforms.

Social Perception

Positive, Community-Oriented (within its niche)

Copy Examples

• •"Indulge in our handmade body butters, crafted with natural ingredients to nourish your skin and enhance your natural glow. Because you deserve a little self-care."
• •"Our story began with a simple passion: creating skincare that's as pure and effective as it is kind to your skin. Experience the Natty Glow difference."
• •"See what our customers are saying! ✨ 'This body butter is a game-changer! My skin has never felt so hydrated and smooth.' - @happycustomer123"
• •"Treat yourself to our after-shower oils! It is a simple way to lock in moisture and leave you feeling pampered after every shower."
• •"100% Handmade in the U.S. Our natural soap bars are crafted in small batches, ensuring the highest quality and care in every bar. Experience the difference today!"