Brand Tone

Supportive and Encouraging, Customer-Centric and Approachable, Quality-Focused and Confident, Solution-Oriented

Brand Values

• •Health and Well-being
• •Quality
• •Customer Satisfaction
• •Integrity and Trust
• •Accessibility

Best Practices

• •Consistently use terms like 'high-quality,' 'commercial-grade,' and 'built to last' when describing products, reinforcing the value proposition.
• •Avoid overly technical jargon unless explained, ensuring copy is accessible to both beginners and advanced users.
• •Regularly mention the commitment to excellent service, easy communication, and assistance with decisions, delivery, and assembly.
• •Clearly state warranty information and be open to feedback.
• •Highlight the 'family-owned' aspect to add a personal touch and build trust.

Social Perception

Positive perception of high-quality equipment, reliable service, and trustworthiness, stemming from commercial-grade products, proactive communication, and efficient service.

Copy Examples

• •Visit our showroom or shop online!
• •As a family-owned business, we’re committed to providing top-notch equipment and personalized service to help you and your loved ones thrive.
• •Excellent service and quality you can trust.
• •Let's build your strength, together.
• •Creating Home and Corporate Gym Solutions For You!