Brand Tone

Professional and Expert, Welcoming and Client-Focused, Modern and Stylish, Reassuring and Trustworthy

Brand Values

• •Expertise and Quality: Dedication to providing high-quality hair services through skilled professionals and premium products.
• •Client Satisfaction and Confidence: The core mission is to make clients feel good about their hair and themselves.
• •Customization and Personalization: Services are tailored to individual client needs, style, and hair type.
• •Education and Growth: They promote from within, recognizing staff achievements and advancements, and base service fees on education and experience. This also extends to client education on maintaining their look.
• •Integrity and Trust: They aim to build loyalty through honesty.
• •Wellness and Rejuvenation: The salon environment is designed to improve a sense of health, wellness, and beauty care.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "expert," "welcoming," "stylish," "trustworthy"), and a "do's and don'ts" list for communication.
• •Focus on Client Benefits and Aspirations: Frame services around how they help the client achieve their desired look and feel (e.g., "feel confident," "achieve the hair of your dreams").
• •Use Professional Yet Accessible Language: Avoid overly technical jargon unless explaining a specific benefit. The language should be clear, confident, and friendly.
• •Showcase Expertise Subtly: Instead of just saying "we are experts," demonstrate it by talking about specialized services, quality products used, and the customization process.
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website, social media posts, email marketing, and in-salon communication is harmonious and reflects the established brand voice.

Social Perception

Generally, salons named "Studio One" (including the one in question based on their website's language) are perceived as professional establishments offering a range of beauty services. Clients generally expect and often report receiving skilled services and a positive experience. The emphasis on "lived-in color" and "hair extensions" positions Studio One Salon TC as a specialist in these trending and sought-after services. It's important to reiterate that any negative perception stemming from the "Studio 8 Hair Lab" controversy is not related to this specific "Studio One Salon."

Copy Examples

• •Transform your look with our signature lived-in color. Effortless beauty, expertly crafted. Book your consultation at Studio One Salon today.
• •Dreaming of longer, fuller hair? Our premium extension services are tailored to you, creating a natural and stunning result. Let's make your hair goals a reality.
• •At Studio One Salon, it's more than just a haircut – it's an experience. Our talented stylists are dedicated to making you feel confident and fabulous. Your best hair awaits.
• •From subtle enhancements to bold new styles, trust the artists at Studio One Salon. We combine skill, quality products, and a passion for making you shine.
• •Ready for a refresh? Our gloss and toning sessions are perfect for enhancing your color between appointments. Step out feeling revitalized. #StudioOneSalon #HairRefresh