Brand Tone

Friendly and Approachable, Playful and Enthusiastic, Caring and Pet-Centric, Creative and Stylish

Brand Values

• •Personalization and Uniqueness
• •Quality and Durability
• •Customer Satisfaction
• •Passion for Pets and Home
• •Support for Small Australian Business
• •Handmade Craftsmanship

Best Practices

• •Always circle back to the core passion for pets and organized, beautiful homes. Let this genuine enthusiasm shine through in all communications.
• •Continue leveraging high-quality, vibrant images and videos of pets and home products. Ensure the visual tone matches the friendly, stylish, and caring verbal tone.
• •Respond to comments and messages with the same friendly and helpful tone. Use emojis where appropriate to maintain a playful and approachable feel, particularly on platforms like Instagram and TikTok.
• •Consistently emphasize the unique, custom nature of the products. This reinforces the value of craftsmanship and individuality that customers appreciate.
• •Maintain a Consistent Voice Across Platforms: While the specific content format will vary (e.g., TikTok vs. email), the underlying brand personality—friendly, caring, stylish, and enthusiastic—should remain consistent. Develop simple guidelines for anyone creating content.

Social Perception

Customers and social media users generally perceive 'Tags and Home' positively, focusing on the aesthetic appeal ('cute,' 'exquisite') and uniqueness of the products, especially the pet tags. The handmade aspect seems to be appreciated. The brand is seen as a friendly small Australian business. There is an association with pet happiness and style.

Copy Examples

• •Sparkle up your fur-iend's style! ✨ Our handmade glitter tags are more than just cute; they're a durable way to keep your best mate safe and sound. Which color matches your pet's personality? #TagsAndHome #PetStyle #HandmadeWithLove #DogTags #CatTags
• •Welcome guests with a touch of YOU! 🏡 Our custom key holders and house number signs are crafted to bring your unique style home. Perfect for housewarmings or a little self-treat! Shop now and personalize your space. #HomeSweetHome #CustomDecor #TagsAndHomeAustralia #Organization
• •Watch the magic happen! 🤩 From design to sparkly finish, see how our personalized pet tags are made. Want one for your furry CEO? Tap the link in bio! #PetTagProcess #SmallBizAU #HandmadePetAccessories #TagsAndHome #TikTokMadeMeBuyIt
• •Safety Meets Style! ✨ Free Shipping on all personalized Pet ID Tag orders over $50. Design yours today!
• •Keep their memory close with a beautifully crafted memorial plaque. Personalized with love, it’s a gentle way to honor your cherished companion. #PetMemorial #ForeverInOurHearts #TagsAndHome