Brand Tone

Personal & Approachable, Passionate & Enthusiastic, Creative & Inspiring, Nurturing & Gentle, Craft-focused & Appreciative

Brand Values

• •Craftsmanship & Quality
• •Joy of Creation
• •Personal Connection & Community
• •Individuality & Uniqueness
• •Passion for Crochet

Best Practices

• •Speak from the Heart (Elisabeth's Voice): Always write as if Elisabeth is speaking directly to a friend or fellow craft enthusiast. Use "I" and "my" to maintain that personal connection.
• •Emphasize the "Handmade" Aspect: Continuously highlight that products are crafted by hand, which implies care, quality, and uniqueness. Use words like "handcrafted," "woven," "stitched with love."
• •Share the Joy and Passion: Let the enthusiasm for crocheting be evident. Use positive and uplifting language. Describe the creative process and the satisfaction it brings.
• •Engage and Build Community: Ask questions, encourage sharing, and respond personally to comments and messages. Make the audience feel involved and valued.
• •Maintain Visual-Textual Cohesion: Ensure the tone of the copy matches the soft, cozy, and artistic aesthetic of the product photography and brand visuals. The words should evoke the same feelings as the images.

Social Perception

Highly Positive, Artistic & Skilled, Community-Oriented, Trustworthy

Copy Examples

• •Instagram Post (New Product): "Wrapped in warmth and woven with love 🧶💕 Say hello to our newest [Product Name]! Each stitch was a joy to create, imagining the cozy moments it will bring. Perfect for [Occasion/Use]. See all the details and bring a little handmade happiness home – link in bio! ✨ #Heklerier #HandmadeWithLove #CrochetJoy #NewCreation #ElisabethsHeklerier"
• •Blog Post Introduction (Sharing a Pattern): "There's a special kind of magic in taking a simple strand of yarn and watching it transform into something beautiful. This week, I’m so excited to share that magic with you! Here’s the pattern for my [Pattern Name], a design that’s been close to my heart. Grab your hook, pick your favorite yarn, and let's create something wonderful together. Happy crocheting! 😊"
• •Product Description (Website): "Lovingly handcrafted by Elisabeth, this [Product Name] is more than just an item; it's a piece of art infused with passion and care. Made with the softest [Material Type], it’s designed to bring comfort and a touch of handmade charm to your [Intended Use/Space]. Dimensions: [X]cm x [Y]cm. Care: Gentle handwash recommended."
• •Instagram Story (Behind the Scenes): (Video snippet of crocheting) "Sunday morning vibes and a new little friend in the making! 🧸 Curious to see who it will be? Stay tuned! What are you crafting today? Share below! 👇 #WIP #CrochetLife #BehindTheStitches #Heklerier"
• •Promotional Email Subject Line: "A Little Handmade Hug From Heklerier Just For You 💌" Email Body Snippet: "Hello [Customer Name], Elisabeth here! I just wanted to share some of the latest cozy creations fresh off my hook – I thought you might love them. Each piece is made with a sprinkle of joy and a whole lot of yarn. Come see what’s new and find your next treasured piece at Heklerier.no."