Brand Tone

Helpful & Customer-Centric, Knowledgeable & Expert, Friendly & Approachable, Enthusiastic & Passionate, Value-Oriented

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Expertise & Guidance
• •Community/Family Feel
• •Reliability & Trustworthiness

Best Practices

• •Prioritize "Helpful" in Every Interaction: Whether it's a product description, an FAQ, or a social media reply, frame it around solving a customer's problem or making their decision easier. Use phrases like "We're here to help," "Let us guide you," "Get the support you need."
• •Showcase Expertise, Don't Just State It: Instead of just saying "we are experts," provide valuable tips, explain product benefits clearly (like the porcelain strength TikTok), and share design inspiration that demonstrates knowledge.
• •Maintain a Friendly, Human Voice: Use contractions (e.g., "we're," "it's"). Address customers warmly (e.g., "Hi there!", "Thanks for reaching out!"). Share glimpses of the team and the "family" aspect of the business where appropriate, especially on more personal platforms like TikTok and Instagram.
• •Be Genuinely Enthusiastic: Let your passion for tiles and design shine through, especially when showcasing new products or successful customer projects. Use positive language and exclamations where appropriate, without overdoing it.
• •Emphasize Value and Customer Success: Frame offers and product benefits in terms of how they help the customer achieve their goals (a beautiful, durable space at a fair price). Share testimonials and user-generated content that reinforces the positive outcomes of choosing Universal Tile / The Tile Alcove.

Social Perception

Highly Positive, Trusted Local Business, Go-To Source for Tile, Excellent Customer Service Provider

Copy Examples

• •Headline (Website/Ad): "Your Project, Perfected. Find Quality Tiles & Friendly Expertise at The Tile Alcove (from Universal Tile)."
• •Social Media Post (Instagram - showcasing a customer kitchen): "From dream to design! ✨ This stunning kitchen transformation by @[customer_handle] features our [Tile Name] collection. Swipe to see the before! Our team, including the amazing Kate, is here to help you find the perfect tiles for your space. #UniversalTile #TheTileAlcove #KitchenReno #TileInspo #CustomerLove"
• •Email Subject Line (Promotion): "Tile Trends You'll Love + Expert Advice from Your Friends at Universal Tile!"
• •TikTok Video Caption (Behind-the-scenes fun): "Even our furry friends know where to find the best tile deals and coolest floors! 😉 Come say hi at Universal Tile in Hartford – we promise good tiles and good vibes! #UniversalTile #TileTok #ShopLocalCT #DogsofTikTok #OfficeDog"
• •About Us Snippet (Website): "For over [Number] years, Universal Tile has been Hartford's trusted family-owned source for beautiful, quality tiles. At The Tile Alcove, our online store, we extend that same commitment: unbeatable prices, a vast selection, and the friendly, expert service you deserve. We're not just selling tiles; we're helping you build your dream space, one tile at a time."