Brand Tone

Enthusiastic, Playful, Community-Focused, Approachable, Authentic

Brand Values

• •Passion for Craft Beer
• •Quality
• •Creativity & Unique Design
• •Community & Connection
• •Supporting Local
• •Good Times & Laughter

Best Practices

• •Embrace beer-related humor and puns that resonate with beer enthusiasts.
• •Highlight the quality of materials and craftsmanship in every piece of merchandise.
• •Showcase collaborations with local breweries and feature community events.
• •Use inclusive language that welcomes all beer lovers, regardless of their level of knowledge.
• •Maintain an authentic voice that reflects the passion of the MaltedMerch team.

Social Perception

MaltedMerch is perceived as a brand that provides quality, fun, and unique apparel for beer enthusiasts. The brand is viewed as authentic and connected to the craft beer scene, embodying the ethos of 'by beer lovers, for beer lovers.'

Copy Examples

• •Hoppy Hoodies: Get your dose of hoppiness with our comfy hoodies!
• •Tapped T-Shirts: Freshly tapped designs for the beer aficionado.
• •Crafted for Beer Lovers, By Beer Lovers: Gear up and celebrate your passion with us.
• •Join the MaltedMerch community: Where beer lovers unite!
• •Supporting local breweries, one pint (and t-shirt) at a time.