Brand Tone

nature-focused and gentle, informative and reassuring

Brand Values

• •Quality
• •Nature-Connectedness
• •Transparency
• •Efficacy/Results-Driven
• •Customer Well-being
• •Holistic Approach

Best Practices

• •Be transparent about what goes into them, reinforcing the brand's commitment to high standards.
• •Focus on the positive transformation and well-being.
• •Use Consistent "Touch of Nature" Messaging: Weave this tagline and its underlying philosophy into various communications to reinforce brand identity.
• •Focus on Sensory Language and Results: Describe how the products feel, smell (if applicable), and the visible results they achieve, connecting back to the "Real People, Real Results" idea.
• •Emphasize the connection to nature and plant-derived ingredients in all communications.

Social Perception

The brand is seen as one that uses beneficial ingredients like argan oil, shea butter, hyaluronic acid, and various essential oils. Resonates with consumers looking for gentle and plant-based solutions.

Copy Examples

• •Experience the Rosamix touch.
• •#RosamixBeauty #NaturalHairCare #SelfCareSunday
• •Trust in nature, trust in Rosamix.
• •Explore our latest collection and let your natural radiance shine through.
• •Shop now and feel the difference.