Brand Tone

Aspirational and Self-Expressive, Confident and Quality-Focused.

Brand Values

• •Authenticity
• •Self-Expression
• •Quality
• •Customer Satisfaction/Service
• •Value/Convenience

Best Practices

• •Focus on 'You' and Emotional Benefits: Address the customer directly ('You,' 'Your') and highlight how the products will make them *feel* (e.g., confident, expressive, uplifted) rather than just listing features.
• •Avoid hyperbole that could undermine trust.
• •Use Consistent Language and Terminology: Define key brand phrases (e.g., 'embrace self-expression,' 'authentic luxury') and use them consistently across all platforms, from website copy to social media and email marketing.
• •Create a Style Guide: Document the brand's tone, voice, preferred vocabulary, grammar rules, and 'words to avoid.' This guide should be accessible to anyone creating content for the brand, ensuring consistency even if multiple people are involved.
• •Emphasize authenticity by highlighting the verification process by the wholesaler.

Social Perception

Positive perception among customers, who praise product quality and service based on website-hosted reviews.

Copy Examples

• •Experience a smile and uplift, embracing self-expression with authentic luxury fashion brands
• •Dress Your Emotions, EXPRESS YOURSELF
• •Well Known High-End Premium Brands
• •unbeatable discounts
• •free delivery