Brand Tone

Empowering, Natural, Community-Oriented, Educational, Passionate

Brand Values

• •Natural Ingredients & Quality: Prioritizes natural, high-quality, non-toxic ingredients.
• •Authenticity & Self-Acceptance: Encourages embracing one's natural hair and beauty.
• •Customer-Centric & Inclusivity: Aims to provide products for a diverse range of needs and hair types, including dedicated lines for men and children.
• •Health & Well-being: Focuses on healthy hair and skin.
• •Empowerment: Aims to boost confidence through embracing natural beauty.

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., empowering, natural, educational), preferred vocabulary (e.g., "crown," "natural," "nourish," "embrace"), and phrases to avoid (e.g., overly chemical or artificial terms).
• •Know Your Audience: Understand their aspirations, challenges, and language. Natural Crown Beauty's audience values natural ingredients, hair health, and empowerment. Their French-speaking TikTok audience requires tailored content.
• •Prioritize "Natural" and "Healthy": Consistently use language that emphasizes the natural origin of ingredients and the health benefits for hair and skin. Highlight "non-toxic" and "pure" aspects where applicable.
• •Empower and Affirm: Use uplifting and positive language that encourages customers to feel confident and beautiful in their natural state. Focus on "embracing" and "celebrating" their "crown."
• •Be Authentic and Relatable: Share real stories, user-generated content (with permission), and practical tips. Maintain a genuine connection with the community by acknowledging their journey and providing supportive solutions.

Social Perception

Likely perceived as a supportive and reliable source for natural hair and beauty products, aligning itself with the broader movement of embracing natural hair, which is often linked to cultural pride and self-acceptance. Their use of French on TikTok suggests they are successfully reaching and engaging a French-speaking audience interested in natural hair care. The association with established natural hair care brands they stock likely enhances their credibility.

Copy Examples

• •Headline: Embrace Your Roots. Discover the Power of Nature for Your Crown. Body: Tired of harsh chemicals? At Natural Crown Beauty, we believe your hair deserves the purest care. Explore our handpicked selection of natural products and let your authentic beauty shine from root to tip. #NaturalHair #HealthyHairJourney
• •Instagram Post: ✨ Your Crown, Your Glory! ✨ Nourish every curl, coil, and wave with love and nature's finest ingredients. Our latest collection is here to help you achieve your healthiest hair yet. Tap to shop and join our #NaturalCrownBeauty family!
• •Product Description Snippet (for a hair oil): Unlock vibrant shine and strength, naturally. Our [Product Name] oil is a potent blend of [Key Ingredient 1] and [Key Ingredient 2], crafted to deeply moisturize your scalp and fortify every strand. Because healthy hair is happy hair.
• •TikTok Video Concept Caption (FR): Vos boucles méritent le meilleur! 🌿 Découvrez nos astuces simples pour une hydratation maximale et une définition parfaite avec des produits 100% naturels. Quel est votre plus grand défi capillaire? Dites-le nous en commentaire! #CheveuxNaturels #SoinsCapillaires #NaturalCrownBeauty
• •Email Subject Line: Reveal Your Radiance: Natural Care for Your Unique Crown. Email Body Snippet: Hello [Customer Name], At Natural Crown Beauty, we're passionate about helping you celebrate your natural beauty. This week, we're highlighting products packed with the goodness your hair and skin crave...