Brand Tone

Artisanal & Passionate, Authentic & Personal, Appreciative & Warm, Descriptive & Evocative, Slightly Rustic & Charming

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Passion & Joy
• •Authenticity & Transparency
• •Supporting Small Business & Local Craft

Best Practices

• •Embrace "Perfectly Imperfect": Consistently use language that celebrates the uniqueness and human touch in handmade items. Avoid terms that suggest mass production or flawless uniformity. Highlight the individuality of each piece.
• •Share the Passion & Process: Infuse copy with genuine enthusiasm for ceramics. Briefly explain aspects of the making process (e.g., "hand-thrown," "twice-fired," "hand-glazed") to educate customers and reinforce the value of handmade.
• •Focus on Sensory Details & Emotion: Use descriptive language that appeals to touch (e.g., "smooth glaze," "textured finish") and sight ("earthy tones," "delicate speckles"). Connect products to the emotions they evoke (e.g., "cozy mornings," "a moment of calm," "joyful gatherings").
• •Maintain a Warm and Personal Voice: Address customers directly and with warmth (e.g., "your new favorite mug," "we hope you love..."). Share snippets of the maker's story or inspiration to build a personal connection. Be approachable and authentic in all communications.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, in product descriptions, social media captions, email marketing, and any customer service interactions is harmonious. Create a simple brand voice guide if necessary to help maintain this consistency.

Social Perception

Positive & Appreciative, Artistic & High-Quality, Personal & Trustworthy, Aspirational for Home Aesthetics

Copy Examples

• •Meet your new morning companion. Handcrafted with patience and passion, each curve and subtle imperfection in this mug tells the story of its creation. Designed to fit perfectly in your hands, it’s more than just a mug – it’s a little piece of art to brighten your daily ritual. Embrace the beauty of handmade.
• •Fresh from the kiln! ✨ A new collection of earthy bowls and mugs has just landed in the shop. Each piece was lovingly shaped and glazed by hand, ready to bring a touch of warmth and unique charm to your home. We pour our hearts into every creation, hoping they bring you as much joy as we found in making them. Link in bio to explore!
• •Looking for something truly special? Discover Ribera Handmade Ceramics, where every piece is a unique expression of artistry and passion. From our little studio to your home, we craft ceramics that tell a story. Support handmade and find your next treasure. Visit our website or see us at the [Local Market Name] this weekend!
• •This week in the studio, it's all about the glazes! Finding that perfect hue and finish is a journey of experimentation and happy accidents. It’s these little details and the magic of the kiln that make each piece perfectly imperfect. We love sharing this journey with you – thank you for being part of our story.
• •At Ribera Handmade Ceramics, we believe in the simple joy of items made with intention. Born from a love affair with clay, our studio is a place where earth, water, and fire come together to create pieces that are as unique as you are. We celebrate the perfectly imperfect, the mark of the hand, and the soul that only handmade can offer.